Content Manager (f/m/d)

Apaleo’s API-first property management platform empowers accommodation providers to design a technology stack that creates unique digital guest & staff experiences. The Apaleo Store enables integrations to hundreds of apps to streamline operations, enhance the guest journey and maximize revenue.

Our team is open-minded and inclusive, with a flat structure. We created Apaleo to change the hospitality industry in a meaningful way and this is why you will find a team composed by diverse people with different backgrounds, with a passion for learning and building a great product.

Are you up for the challenge? We’re looking for a Content Manager (f/m/d) to join our team!

As a Product Marketing Manager (f/m/d) at Apaleo, you’ll own the ideation and creation processes of all content marketing assets throughout the lifecycle. Reporting to the Director of Growth, you will be working together with our lean marketing team and, alongside our Business Development and Customer success teams. As our first Content Manager (f/m/d), you will be a cornerstone in defining and evolving our content strategy and will be supporting the team to navigate growth. Passionate about research and customer education, you thrive in delivering valuable insights through well-thought creative pieces. You are a problem-solver and have a do’er mentality.

What You’ll Be Up To:

• Engaging with external influencers and staying up-to-date with the latest industry trends and customer challenges
• Alignment with the Marketing as well as the Business Development team to identify what will deliver the most value to support the acquisition and sales process
• Definition of the content strategy and editorial planning for our B2B targets (mainly mid-market and enterprise hotel chains), to attract and convert qualified audiences.
• Identify and collaborate with outsourced graphic designers to produce some pieces of your content plan
• The ownership of the Tone of Voice for our B2B content, with respect to our brand editorial guidelines
• Own the production of all relevant content assets throughout the buying journey:
  • Awareness: Generalist webinars, studies, infographics, blog articles, white papers,...
  • Consideration: Webinars, sectoral studies, customer testimonials,...
  • Decision: product webinars, practical guides, tutorials/e-learning, product demonstrations,…
  • Participating in the organization of proprietary or industry events
  • Reporting on the performance of your content (Views, Traffic, Leads, Booking,...) and implementing a continuous improvement process to iterate on your Content Strategy

Your Skills:

• You have at least 3 years of Content marketing experience in a B2B SaaS startup environment. You have worked alongside a marketing team and understand the strategic role of content
• You have a strong interest in technology and/or hospitality
• Proven fantastic writing and oral skills for short and long content on paper or through webinars. You’re able to vulgarize and make complex ideas simple to understand. You know when a joke is nice, and when it’s not. Syntax, grammar, spelling, etc. must have no secret for you
• Strong brand acumen
• Great communication and organizational skills – you’ll synchronize with several teams within the company and have to master workflows to meet delivery deadlines and expectations. Your role will be key and transverse
• SEO expertise – you will have to ensure that all written content meets search engines’ needs and requirements while remaining valuable and "on-brand"
• Excellent written and verbal communication skills in fluent German and English. French is a plus

We offer:

• A key role in one of the most promising international start-ups in the hospitality industry, located in the heart of Munich;
• A diverse team of motivated and international experts from various disciplines and backgrounds;
• Fair compensation with transparent reviews;
• Flexible structure with a flat hierarchy;
• Team events: breakfast, cocktail club, dinners, get-aways;
• 30 vacation days per year;
• Free choice of work location;
• Free public transportation inside the city of Munich.

What You Will Get From Us:

You will be a part of an exciting, open, and agile team, where your voice matters and has a company-wide impact. We create a highly attractive product that enables us to see the inspiring materialized-end result. We are committed to building a diverse and inclusive environment for everybody: our team is composed of more than 15 nationalities, with different backgrounds and perspectives.

You will be working with:

Our Growth Expert Thibault.

We are an Equal Opportunity and Affirmative Action Employer, who encourages applications from all qualified individuals without regard to color, race, religion, gender identity, sex, gender expression, national origin, age, marital status, disability, or to other non-work-related factors.