Sr Manager, Marketing

工作内容

Job Description: Senior Marketing Manager Germany Key Responsibility: Lead the execution of country marketing plan to achieve local business goals. Lead the Country Marketing Team in Germany and be part of THV LT in Germany
Lead and develop a team of marketing associates
Drive the implementation of new product and indication launches and ensure strong launch execution
Working independently without close supervision
Evaluate local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training, marketing campaigns, and clinical mar keting activities
Maintain contact with local KOLs and develop high quality relations with other healthcare professionals, develop the German event strategy, incl. congress presentation, symposia, national and regional meetings for various clinical and non-clinical stakeholders. Develop meaningful programs, conduct speaker briefings, and measure success of scientific symposia and events. Estimated travel requirement: 30-40%, including occasional multi-day trips.
Lead the implementation of assigned Therapy Development initiatives and TAVI pathway optimization programs
Lead the creation of localized marketing materials
Assess market dynamics and analytics (e.g, market size and trends, competitive situation, reimbursement) in close collaboration with Business Analyst in the country Qualifications: Education level field of study with 8 years of experience details required preferred
Bachelor’s Degree marketing, economics, or biomedical engineering 8 years
or Master’s Degree with marketing, economics, or biomedical engineering 6 years
or equivalent or additional Healthcare related (scientific or engineering) post-graduate degree a plus 6 years of related experience working in sales, marketing, event management or healthcare industry Required Skills:
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Extensive understanding of related aspects of marketing concepts and principles, marketing event planning, conceptualization of engagement platforms with healthcare professionals, and associated regulations in the medtech area.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards’ products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control People Management
The employee in this position has the authority to hire and terminate other employees, or effectively recommend the same, and is responsible for completing performance reviews for each of the employees supervised? What is it like to work at Edwards Lifesciences in Germany? As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment. We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others). Edwards Lifesciences in Germany also offers the following benefits:
Competitive Compensation and Benefits package
Flexible working hours, remote working
Pension plan Risk
Insurance Meal Benefits
Service Awards Enhanced
Leave Benefits
Transportation Benefits
Employee Stock Purchase Programe
Employee Assistance Programe
Comprehensive Wellness Programe including onsite gym, yoga classes and massage, preventive health checks, healthy lifestyle webinars, educational events, charity activities and much more. Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.

About Edwards Lifesciences

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.

For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.

COVID Vaccination Requirement

Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.

For United States Applicants Only:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
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