Proposition Marketing Manager - Germany

About Guestline

We craft thoughtful products that help hoteliers effortlessly welcome and manage their guests. We’re central to the lives of thousands of hotels and their fantastic staff around the world. Our customers interact with our user-friendly and intuitive software in many areas of their working day, at any time and any place. We’re here to make their lives more enjoyable, more productive and to enable them to provide a better service to their customers or as we call it: More GuestTime. It’s this relationship that we help build between hotels and their guests that mean we have vast scope for innovation, disruption, and enhancement every step of the way.

It’s been an unprecedented time for hospitality and during these turbulent times we are proud that we have pulled together to support our valued customers whilst continuing to attract new customers. The hospitality industry has weathered a difficult storm and we remain committed to helping hoteliers leverage the power of technology to streamline their operations and provide a memorable guest experience.

It’s not just about the technology

Our talented team is diverse, filled with ambitious and creative minds, spread across the UK, Europe, and Asia with customers in 25 countries, across 5 continents. Our history guides us and gives us a great position in the market, but it’s our innovation and international expansion that will keep us successful. Don’t just take our word for it, every 10 working hours a new hotel goes live with Guestline.

Yes, technology and solutions are our thing, but what makes us different is we love to show our customers the humans behind the computers. We’re all about personable technology, we give our customers the systems and advice they need to enhance guest experience and make their operations more efficient. Through this approach we have been awarded ‘Best Technology Product’ from Boutique Hotelier and Travolution.

The Proposition Marketing role

As our Proposition Marketing Manager, you’ll understand the importance of shining a light on our wide suite of existing products and features. You’ll also explore how our customers interact with our products and translate your findings into actionable insights. Partnering closely with our product management and engineering teams, you’ll be a key voice, consolidating the market requirements and feeding these into the product to deliver a strong market proposition strategy.

You’ll also partner with the Marketing and Sales teams to drive growth by positioning and messaging our value proposition to customers, as well as utilising industry analysts and the media. Finding creative ways to allow an ongoing feedback loop between us and our customers will come second nature to you, as will influencing across our internal teams to ensure a customer lens is put on all of our product decisions.

This is a pivotal role in our business and for the right candidate: this is a dream role, offering you the opportunity to use our market-leading products to disrupt the hospitality industry.

What you’ll be doing

• Determine the proposition strategy:
  • portfolio packaging,
  • defining target segments,
  • developing key messaging – to maximise revenue, profit and market share, and share of wallet, within the market
• Own the commercial success for whole portfolio in a defined market.
  • Position the propositions (there could be multiple) in the market.
  • Determine the marketing budget to be aligned to each proposition together with the commercial targets.
  • Provide the content and planning brief to the Marketing team for creation of marketing assets and campaigns’ execution.
  • Continuously monitor the performance of campaigns, and sales results- to evaluate if changes are necessary to meet target.
• Own the sales enablement process and oversee content creation for the sales team
• Integration Partners’ relations
  • Recommendation and evaluation (in collaboration with Product Team) of new Partnership opportunities
  • Marketing to Partners and of Partners to Customers
• Input based on market feedback into product development analysis
• Identification of new proposition opportunities and working with Product and commercial teams on business cases
• Market research to understand trends & competitive landscape

About you

• Subject matter expertise- You have previous experience in either a product marketing role or in a content/communications role at a B2B, SaaS, AdTech, hospitality tech or startup business. You have the experience developing value propositions, positioning, and communications for market launches
• You’ll have some success stories to share – you’ll be proud of the products you’ve helped take to market, with demonstrable success in building a successful customer facing product within a fast-growth company
• You’re great with people – you understand how to get the best out of people, delivering a message right and influencing across different teams and stakeholders; from Engineers to Sales to c-suite, customers and third parties
• You have an analytical mind– you question everything and relentlessly use data to make informed decisions and influence others
• You can work autonomously - once given a project you can tackle the bulk of it taking input and feedback but making it your own through to successful conclusion
• You’re happy to travel – whilst this role is UK/ Germany based, our customers are all over the globe so you should be free to travel when needed
• You’re great with languages –you’re fluent in German and English
• You’re bold and prepared to drive change – you use learning techniques, soft skills and lead by example to inject new ways of thinking wherever needed
• You’ve got a curious mind – you read around your subject and default to open when it comes to sharing knowledge
• You relentlessly think Guest – you put a customer lens on all that you do. You have the ability to understand the problems of our customers and use your expertise to guide them to the best outcome
• You’re kind– one of our most important attributes in a Guestliner, you’ll go out of your way to help others and feel proud when others around you succeed
• You’re tech- savvy – whilst you don’t need to be able to code, we like our Guestliners to be tech-savvy enough to understand the nuances and workings of our technologies. You consistently work to find smart ways to automate non-value related tasks

Guestliner Benefits

Our Guestliners make our business the innovative, progressive, and successful place that it is. Here are some of the benefits they enjoy:

• We believe in continuous improvement so we give you your own learning and development allowance to spend on your professional development

• We’re open to flexible working as long as it works for you, your team and the business
• In addition to normal public holidays, we’ll give you 30 days holiday a year to relax and recharge your batteries and to allow you to celebrate properly
• Each year we’ll give you a paid day to take your birthday off
• We like to have fun and it’s important for our Guestliners to unwind and get to know each other, our Social Committee organises regular events from local get togethers and charity initiatives to company BBQs and our annual Christmas party

Check out our careers page to see more of our initiatives atwww.guestline.com/careers

Diversity, Inclusion and Belonging

We’re on a mission to disrupt the hospitality industry and a diverse team with different views, perspectives and experiences improves our ability to challenge conventions, support our customers and strengthen our decision making. We believe that all Guestliners should bring their best selves to work every day and we strive to create an inclusive environment which they feel comfortable, inspired, and empowered. We’re committed to hiring the best talent by ensuring our teams are represented by all pockets of society. We aim to grow, support, and develop every individual during their time with us.