Campaign Marketing Executive

Our Organisation

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Your Opportunity

This role will support the English Language Learning division to build its brand through developing and executing world leading marketing strategies for its key customer groups spanning B2B and D2C. You will have experience in activating brand and product campaigns at a global or local level and will support the day-to-day activities of the global marketing campaign team. Every day you will strive to put the consumer/customer at the heart of everything we do.

Reporting to the Senior Campaigns Manager, you will use your creative and organisational skills to help design and develop marketing materials and campaigns, liaising with colleagues across Group Marketing, Regional Marketing and our external agency partners.

This is an exciting opportunity for a growing marketing expert to expand their skills set and help build and bring to life the Pearson English Language value proposition both internally and externally.

Key Accountabilities:

• Support the Marketing team to deliver our global ‘big bet’ campaigns. Taking ownership and execution of 1-2 workstreams.
• Execute day-to-day tasks including: creating and designing marketing channel highlights, digital materials, newsletters, power-point presentations, webinars and events
• Support ongoing efforts to expand Pearson ELL’s digital and social media presence including its YouTube, Instagram and Facebook content, plus, other digital products (e.g. Help Me Choose tool)
• Create content for our own channels and campaigns
• Actively participate in the global/cross geography projects aimed at creating global campaigns to be later trans-created locally
• Be the campaign scorecard guru - monitoring channel performance against KPIs
• Work with the Market Insights team to research, analyse, and report back on current marketing trends and share them with the team
• Take responsibility for raising Purchase Orders and own the Campaign budget tracker
• Manage approvals process of marketing materials
• Proactively work with and distribute marketing materials to global in market partners and follow up to ensure we maximise usage
• Build close working relationships across group and regional marketing, and with other key stakeholders across the organisation
• Follow up or respond to marketing queries
• Lead by example, demonstrating great behaviours every day: always curious, always collaborative, positively influencing, can do attitude and a sense of fun.

Competencies

• You have great passion for building brands and developing innovative campaigns and activations, and will have previous marketing experience in brand planning, campaign management and customer insights. Experience in the digital or social media space is a bonus
• Always curious and up to date with latest trends. You will think Digital First, but always from an omnichannel perspective.
• Excellent creative and copywriting skills
• Excellent verbal and written communication skills. Proficient across in Word, Excel, Outlook and Powerpoint with the ability to produce professional and high quality presentations
• Demonstrates strong analytical skills and data-driven thinking.
• Global Perspective – You will ideally have experience operating in a global environment and are able to demonstrate international cultural agility
• Excellent relationship builder with both internal and external teams
• Enthusiastic, passionate, and creative; thrives on thinking outside of the box Action-oriented with a “roll up your sleeves approach”.
• Evident fluency in English Language , being confident in speaking, reading and writing communication.

Education, Qualifications & Training

Educated to degree level or equivalent, you may also benefit from holding a professional Marketing qualification

Your Benefits & Reward

We know you’ll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:

• Remote working
• A starting holiday of 25 days plus UK public holidays, and you’ll earn 1 additional day’s holiday per year you work with us.
• Generous pension scheme where we match and double what you contribute.
• Maternity, paternity, and family care leave as well as flexible work policies.
• Shares and stock purchase options.
• Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family, and personal life.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: English Language Learning

Schedule: FULL\_TIME

Req ID: 11906