Local Activation Marketing Manager

☞ Babbel

View: 154

Update day: 24-10-2024

Location: Berlin

Category: Marketing / PR

Industry:

Loading ...

Job content

Babbel is driven by a mission: Everyone. Learning. Languages. This means building products that help people connect and communicate across cultures. Babbel, Babbel Live and Babbel for Business focus on using a new language in the real world, in real situations, with real people. And it works: Studies with Yale University, City University of New York and Michigan State University prove that it gets users talking with confidence.

The key is a blend of humanity and technology. More than 60,000 lessons across 14 languages are hand-crafted by 150+ linguists, with user behaviors continuously analyzed to shape and tweak the learner experience. This results in constantly adapting, interactive content with live classes, games, podcasts and videos that make understanding a new language easy, from Spanish to Indonesian.

Because Babbel is for everyone, its team is as diverse as its content. From headquarters in Berlin and New York, 750 people from more than 60 nationalities represent the backgrounds, characteristics and perspectives that make all humans unique. Creating a true connection with its users is what makes Babbel the most profitable language learning app worldwide, with more than 10 million subscriptions sold. Visit www.babbel.com or download the apps in the App Store or Play Store

We are looking for a Local Activations Marketing Manager for our team in Berlin!

Your mission as a Marketing Manager for local activations will be to discover untapped opportunities in the various countries where we operate. We are in a defining age where consumers increasingly make informed choices on the media they consume. For Babbel, this means that our marketing channels do not provide ubiquitous reach - this is where you come in!

Babbel is a brand for everyone who loves learning languages. Babbel’s marketing team needs to reach the right audience in each market, uncovering local and national opportunities to tune our message to the needs of the audience, to tune our creativity to tap into user psychology, and uncover insights and tap into opportunities based on our rich consumer data.

In this role, you will be part of our Performance Marketing team and you will pursue and execute marketing opportunities on your own and work in partnership with our offline and online marketing teams, as appropriate, supported by creative operations and guided by the KPIs established by our markets strategy team.

You will:
  • Identify untapped potential in our key markets by discovering new media and marketing channels on a national and regional scale
  • Source and launch local partnerships to drive brand awareness and profitable subscription growth
  • Explore and negotiate affiliate local media opportunities for the paid digital teams to execute
  • Support local PR activations in partnership with our PR team, create Babbel buzz and improve SEO foundations in our various locales
  • Deep dive into our rich consumer data to surface data-driven insights that fuel optimisation and testing
  • Be the champion of consumer-driven insights that inform our creative development for both Digital and Offline media
You are:
  • Hands-on marketing practitioner who can execute a campaign from start to finish
  • A creative storyteller who understands the human dimension across cultures
  • A strategic thinker and an excellent communicator, able to collaborate seamlessly
  • Analytical and detail-oriented, organized, able to cover a lot of ground independently
  • A media expert, adept at spotting opportunities in geo-specific markets
  • A team player, capable of working effectively and cross-functionally at all levels
  • Customer-focused and passionate about the digital language learning space.
  • Positive and adaptable to a fast-paced environment with competing and ever-changing tasks and challenges
  • At least 4 years of marketing experience, particularly in execution local launches
  • Fluent in English (any additional language is a plus)
Why Babbel?

  • Work within a high-performing team responsible for growth at Babbel
  • A steep learning-curve – personally and professionally
  • A challenging environment and a lot of responsibility to prove your skills
  • A lively startup atmosphere with friendly working hours
  • A vibrant international company with people from over 60 different nationalities
  • Great company benefits (high-end company bike or public transport ticket, fresh fruit & drinks)
Sounds good? We are already looking forward hearing from you! Check out also our jobs page, our blog and our techblog to get an impression about #lifeatbabbel!
Loading ...
Loading ...

Deadline: 08-12-2024

Click to apply for free candidate

Apply

Report job
Loading ...

SIMILAR JOBS

Loading ...
Loading ...