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仕事内容
About JLL –We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
We are looking for a Geo marketing manager to lead the Work Dynamics Marketing in Germany region.
About JLL
We’re JLL. We’re a professional services and investment management firm specializing in real estate. We help organizations around the world achieve their ambitions by owning, occupying and investing in real estate.
If you’re looking to step up your career, JLL is the perfect professional home. At JLL, you’ll have a chance to innovate with the world’s leading businesses, put that expertise into action on landmark projects, and work on game-changing real estate initiatives. You’ll also make long-lasting professional connections through sharing different perspectives, and you’ll be inspired by the best. We’re focused on opportunity and want to help you make the most of yours. Achieve your ambitions – join us at JLL!
About Work Dynamics
The Work Dynamics business provides real estate and workplace strategy, services and technology to corporates and public institutions globally. We provide a holistic approach to managing activities across the entire real estate life cycle (Portfolio, Capital and Operations). In addition, we ensure the technology, data and analytics drive business insights and decisions for our clients and the industry. Our goal is to enable our clients’ businesses and drive value for their enterprises.
We service 500+ accounts globally through a highly talented and diverse workforce of nearly 40,00 colleagues.
Role Purpose
The Geo Marketing Manager is responsible for delivering the regional and local marketing communication plans and efforts for the business lines. The person in this role will partner with the business lines to support business growth and strengthen market positioning through strategic marketing and communications activities.
He/She exhibits an understanding of markets and buyers to develop top-of-the-class marketing campaigns in line with the product go-to-market and overall business and marketing objectives. He or she must work cross-functionally, coordinating efforts with different teams (e.g. Product Marketing, Global Demand Center, and Sales Enablement) and will work across the entire JLL Work Dynamics portfolio. The individual must develop an expert understanding of the buying audiences and their needs as it relates to the products he or she is tasked with supporting.
This role will report to the EMEA Geo Marketing Director, Work Dynamics in Paris and require a close cooperation with the European and German marketing team, the heads of our Work Dynamics departments as well as research and external service providers
What this job involves
Roles/ Responsibilities
Implement and amplify global and regional thought leadership in the local market adjusting strategy and content to the market needs to improve brand perception for JLL
Designing and implementing marketing campaigns as well as sales support measures for our business areas Work Dynamics to accelerate product visibility and create touch points with existing and potential clients
Ensure a cohesive testing / optimization strategy exists to increase engagement
Create strategic content (Direct and online marketing, development of print products, writing suitable posts in the relevant social media channels, organizing customer events and creating videos) with a storytelling approach and design omni-channel programs for diverse target audiences and product groups
Consult the business development teams with go-to-market strategies and design targeted marketing assets for different touchpoints throughout the customer journey
Collaborate with the digital and performance marketing team to create and build social media and direct marketing campaigns as part of an overarching campaign
Plan and manage budget and service providers
Bring a strategic mindset and proactive solution-focused workstyle always thinking beyond
Success Metrics
Campaign impact on pipeline and revenue
Achievement of individual program goals
Achievement of tactical goals
Campaign project performance (planning accuracy and adherence to plan)
Budget control
Stakeholder satisfaction
Desired skills and experience for this job
Background/ Experience:
5 years of b-to-b demand creation experience and/or 3 – 5 years of b-to-b digital/inbound marketing including content marketing, content syndication ability to leverage social media to seed demand and search engine optimization/search engine marketing (SEO/SEM)
Excellent English and German (verbal/written)
CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
Customer- and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful demand creation and lead nurturing programs
Team player with cross-functional project leadership skills, collaboration
Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
Budget management
Agency management
Skills
Listening, probing and interpreting needs
Conceptual skills to develop a common campaign model
Can help direct the content and creative required for demand creation
Inbound marketing
Exceptional project management skills, agile methodology
Objection handling
Upward management to gain acceptance for plans and budgets
Behavioral Competencies:
Think Big - Thinks strategically, simplifies the complex, solves complex problems, sees the big picture
Drive Change - Thrives on change, learning agility, intellectually curious, appetite for risks, digital drive
Helps others - Builds relationships, actively collaborates, helps others succeed
Get it done - Acts decisively, drives results, passion to win, takes ownership, accountable, resilient
Business first - Focuses on customers and clients, business/financial acumen, JLL first
Inspire - Inspire others, creates vision and strategy, energizes others
What you can expect from us
You’ll join an entrepreneurial, inclusive culture. One where we succeed together – across the desk and around the globe. Where like-minded people work naturally together to achieve great things.
Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career, recognition, wellbeing, benefits and pay. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sights and imagine where JLL can take you...
#LI - HH1
What you can expect from us
We succeed together and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success.
Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay.
We can’t wait to see where your ambitions take you at JLL. Apply today!
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締切: 06-12-2024
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