Geo Marketing Manager

Job content

About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
We are looking for a Geo marketing manager to lead the Work Dynamics Marketing in Germany region.

About JLL

We’re JLL. We’re a professional services and investment management firm specializing in real estate. We help organizations around the world achieve their ambitions by owning, occupying and investing in real estate.

If you’re looking to step up your career, JLL is the perfect professional home. At JLL, you’ll have a chance to innovate with the world’s leading businesses, put that expertise into action on landmark projects, and work on game-changing real estate initiatives. You’ll also make long-lasting professional connections through sharing different perspectives, and you’ll be inspired by the best. We’re focused on opportunity and want to help you make the most of yours. Achieve your ambitions – join us at JLL!

About Work Dynamics

The Work Dynamics business provides real estate and workplace strategy, services and technology to corporates and public institutions globally. We provide a holistic approach to managing activities across the entire real estate life cycle (Portfolio, Capital and Operations). In addition, we ensure the technology, data and analytics drive business insights and decisions for our clients and the industry. Our goal is to enable our clients’ businesses and drive value for their enterprises.

We service 500+ accounts globally through a highly talented and diverse workforce of nearly 40,00 colleagues.

Role Purpose

The Geo Marketing Manager is responsible for delivering the regional and local marketing communication plans and efforts for the business lines. The person in this role will partner with the business lines to support business growth and strengthen market positioning through strategic marketing and communications activities.

He/She exhibits an understanding of markets and buyers to develop top-of-the-class marketing campaigns in line with the product go-to-market and overall business and marketing objectives. He or she must work cross-functionally, coordinating efforts with different teams (e.g. Product Marketing, Global Demand Center, and Sales Enablement) and will work across the entire JLL Work Dynamics portfolio. The individual must develop an expert understanding of the buying audiences and their needs as it relates to the products he or she is tasked with supporting.

This role will report to the EMEA Geo Marketing Director, Work Dynamics in Paris and require a close cooperation with the European and German marketing team, the heads of our Work Dynamics departments as well as research and external service providers

What this job involves

Roles/ Responsibilities
Implement and amplify global and regional thought leadership in the local market adjusting strategy and content to the market needs to improve brand perception for JLL

Designing and implementing marketing campaigns as well as sales support measures for our business areas Work Dynamics to accelerate product visibility and create touch points with existing and potential clients

Ensure a cohesive testing / optimization strategy exists to increase engagement

Create strategic content (Direct and online marketing, development of print products, writing suitable posts in the relevant social media channels, organizing customer events and creating videos) with a storytelling approach and design omni-channel programs for diverse target audiences and product groups

Consult the business development teams with go-to-market strategies and design targeted marketing assets for different touchpoints throughout the customer journey

Collaborate with the digital and performance marketing team to create and build social media and direct marketing campaigns as part of an overarching campaign

Plan and manage budget and service providers

Bring a strategic mindset and proactive solution-focused workstyle always thinking beyond

Success Metrics
Campaign impact on pipeline and revenue

Achievement of individual program goals

Achievement of tactical goals

Campaign project performance (planning accuracy and adherence to plan)

Budget control

Stakeholder satisfaction

Desired skills and experience for this job

Background/ Experience:
5 years of b-to-b demand creation experience and/or 3 – 5 years of b-to-b digital/inbound marketing including content marketing, content syndication ability to leverage social media to seed demand and search engine optimization/search engine marketing (SEO/SEM)

Excellent English and German (verbal/written)

CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)

Customer- and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets

Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences

Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes

Experience creating and implementing proven successful demand creation and lead nurturing programs

Team player with cross-functional project leadership skills, collaboration

Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements

Budget management

Agency management

Skills
Listening, probing and interpreting needs

Conceptual skills to develop a common campaign model

Can help direct the content and creative required for demand creation

Inbound marketing

Exceptional project management skills, agile methodology

Objection handling

Upward management to gain acceptance for plans and budgets

Behavioral Competencies:
Think Big - Thinks strategically, simplifies the complex, solves complex problems, sees the big picture

Drive Change - Thrives on change, learning agility, intellectually curious, appetite for risks, digital drive

Helps others - Builds relationships, actively collaborates, helps others succeed

Get it done - Acts decisively, drives results, passion to win, takes ownership, accountable, resilient

Business first - Focuses on customers and clients, business/financial acumen, JLL first

Inspire - Inspire others, creates vision and strategy, energizes others

What you can expect from us

You’ll join an entrepreneurial, inclusive culture. One where we succeed together – across the desk and around the globe. Where like-minded people work naturally together to achieve great things.

Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career, recognition, wellbeing, benefits and pay. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sights and imagine where JLL can take you...

#LI - HH1

What you can expect from us
We succeed together and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success.
Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay.
We can’t wait to see where your ambitions take you at JLL. Apply today!