CRM Retention Manager

le contenu du travail

Are you passionate about digital marketing and ready to join one of Europe’s fastest-growing e-commerce brands? We are looking for an exceptionally talented marketer with at least 1 year of experience in CRM/email and the clear ambition to move into a leadership role. As retention is a key driver of our business you will have great responsibility and upside. We offer outstanding growth opportunities and above-market compensation with a competitive VSOP package. Challenge accepted?

At HOLY, we’re building the next-gen beverage brand.

Most of your favorite soft drinks are tasty but unhealthy. At HOLY, we want to change that. By combining delicious taste, real functionality, and true sustainability, we aim to shake up the outdated beverage industry.

We’re currently taking on the Bad Boy of all soft drinks, the energy drink. Packed with nootropics & vitamins, we created a powder-based energy drink that is both tasty and healthy. And people love it - feel free to take a look at our 700+ Trustpilot reviews to convince yourself!

But that’s only the beginning! Backed by Gorillas’ investor Atlantic Food Labs, our vision is to reinvent all of our beloved but unhealthy soft drinks. In order to achieve that, we need awesome colleagues like YOU! Reach out and join us on this wild ride!

Tasks

• Plan and execute CRM campaigns via email and WhatsApp including segmentation, personalization, message creation, and quality assurance
• Ensure a seamless customer experience from acquisition to retention including seasonal and product-related comms via email flows and campaigns to maximize CLV
• Lead our weekly campaign send-outs. You’ll coordinate our creative team and international market leads to achieve the best possible results
• Track and analyze CRM performance including cohorts and derive actionable steps to improve retention KPIs on an ongoing basis.
• Proactively spot new trends, tactics & tools in CRM/email marketing and take ownership of our WhatsApp newsletter via Charles
• Suggest and implement strategies to grow our CRM database in collaboration with the growth and brand teams

Requirements

• You are 100% customer-focused and understand the power of retention
• At least 1 year of experience within the CRM/email, CX, or digital marketing space for a leading consumer brand. E-commerce/DTC experience is a big plus.
• Solid copywriting skills in German and ideally in English.
• Analytical, data-driven mindset
• Good understanding of UI/UX and user-centric design
• You are into pop/internet culture. Interest in gaming is a plus.
• Previous experience with Klaviyo is a plus.
• Eager to learn fast and able to coordinate cross-functional workstreams

Benefits

Epic Team: We could tell you anything here. Just get to know us. Ambitious, fun, humble, and curious are a few words we’d use to describe our colleagues.

Steep Learning Curve: You will be in charge of a €1M+ annual marketing budget. You will have great responsibility and report directly to one of our founders resulting in fast-paced learning.

⭐ Great Product: Having a great product makes marketing both a lot more fun and easier! Check out our Trustpilot or shoot us a message and we’ll hook you up with some samples.

‍ Future of Marketing: We don’t just replicate, we aim to set new DTC standards. Our launch through viral acquisition loops and customers ordering via WhatsApp are just the beginning.

• ️ Early-Stage Vibe: If you love to build things from scratch and get your hands dirty, HOLY is your place-to-be. We offer flat hierarchies, high execution speed & a place to truly grow together.

Perfect Setup: Backed by Atlantic Food Labs, you have direct access to our vast DTC ecosystem. We also offer the Berlin bundle including a lovely office in Mitte, a rooftop, free drinks, ...

True Participation: True ownership requires skin in the game. We offer fair compensation and a competitive VSOP package for this position.

Are you ready?

Cool! Let’s start. Your application process will look as follows:

Send your CV (or LinkedIn profile) + a few reasons why you want to join us.

1️. We’ll reach out to you asap schedule a get to know each other call.

2️. Next, you’ll meet our remaining founder team to discuss your future role.

3️. If both parties are happy, we’ll make you an offer and you can start asap.

Reach out now and let’s have a chat!