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CRM Manager (M/F/D)
Vue: 140
Jour de mise à jour: 12-10-2024
Localisation: Berlin
Catégorie: Conseil / Service client
Industrie:
Type d’emploi: Vollzeit, Festanstellung
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le contenu du travail
- Stellenbeschreibung: Responsibilites
You develop and optimize CRM activities for different customer segments in order to build loyal customer base and increase their CLV in a targeted manner
Together with our business analysts, you identify and analyze zero- and first-party data and derive effective, targeted communication concepts from it
You identify valuable customer segments based on their individual shopping behavior and increase their sales potential through creative ideas that can be implemented quickly
You use the gained insights to support our communication concepts and marketing campaigns
You ensure an individual, inspiring and consistent communication across all touchpoints
You are responsible for the budget of CRM activities
Qualifications
You have a degree in the fields of economics, communication sciences, (digital) marketing or a related discipline
You have professional experience in Customer Relationship Management, ideally for a brand manufacturer or a consumer goods company in the D2C environment
In particular, you have gained experience in the following areas
Understanding of the customer journey and shopper behavior
Identification and definition of shopper segments
Effective use of CRM tools, email marketing technologies and loyalty programs
Ideally, you have experience in the cosmetic and skin care industry
Your working style is characterized by strong creativity, analytical skills, conceptual thinking as well as proactivity and independence
You are used to fast-paced, flexible environments and act hands-on and goal-oriented at all times
You are fluent in English and in German at B1 level
Benefits
You are part of the cosnova growth journey and actively shape our newly founded New Venture Hub in Berlin
An exciting, diverse range of tasks in an innovative, international environment with a high level of responsibility with fast decision-making processes
An open, family corporate culture in which it is fun to contribute ideas
A very good, appreciative onboarding and flexible work opportunities
A wide range of benefits, family and health services (including various insurances and much more)
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Date limite: 26-11-2024
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