Senior Manager* Digital Marketing Technology

☞ BAADER

Ver: 177

Día de actualización: 22-10-2024

Ubicación: Lübeck Schleswig-Holstein

Categoría: Marketing / PR Ventas

Industria: Machinery Manufacturing

Posición: Mid-Senior level

Tipo de empleo: Full-time

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Contenido de trabajo

Working at BAADER is about may things – it’s about our 100-year-old heritage, a pioneering and family spirit and pathing to the future.

People’s needs, ideas, and capabilities are essential at BAADER. Our employees, our customers and their customers form the path toward our success. The interaction between diverse groups of people is an asset and a source of inspiration. We promote the professional development of everyone at BAADER. A key component to our success is the knowledge and experience shared across generations and countries.

At BAADER, we offer ranging working opportunities from designing and producing specialty machinery and solutions for world leading food processing of fish, poultry to Sales, Projects, Installations, Supporting Office functions, Service and After Sales.

Our Digital Unit focusing on the entire food chain offers existing jobs with an innovative and impacting use case.

Senior Manager* Digital Marketing Technology

BAADER is a company in transition. A process of excessive rebranding and new positioning is currently underway providing ample possibilities to tackle new subjects. This environment offers an exciting position with great potential for contributions towards future solutions. Reporting directly to the Director Marketing, you will be able to apply your professional and personal skills and deliver and operate a digital-based marketing technology ecosystem that creates an incomparable customer experience and efficient end-to-end marketing processes within BAADER.

Aufgaben
  • In this position you will focus on providing and updating a consistent digital MarTech ecosystem incl. interfaces to neighboring applications.
  • You will be the technical owner of all digital marketing tools, channels, platforms and performance management for all measures.
  • Moreover, you will support marketing content owners in the use of tools and channels as well as in the full operational realization of defined performance marketing applications.
  • Your tasks include, for example, the development, updating and application of digital marketing tools with a focus on:
    • Website, SEO, SEA, A/B tests
    • Internal and external portals
    • Marketing automation
    • E-business solutions
    • Apps and other digital applications
    • Marketing operations and collaboration tools, platforms and channels
    • Monitoring, reporting and documentation of user behaviour and defined KPIs and initiating resulting measures
Profil
  • You have a degree in an area with a digital focus (e.g. media informatics, business informatics, digital marketing, e-commerce) or a comparable qualification.
  • Relevant professional experience, ideally in an international B2B environment, and experience in managing budgets and in exceeding targets with a positive return on marketing investment, are required for this position.
  • You combine persuasion skills with good communication skills – in English and German – in dealing with various teams.
  • A structured and results-oriented working style is also necessary.
Wir bieten
  • Internationality
  • Permanent employment contract
  • Start-up atmosphere with the security of a successful group of companies behind you
  • Interesting and varied job
  • Attractive income
  • 30 days vacation/year
  • Flexible working hours
  • Mobile working
  • Free mineral water
  • Employee parking spaces
  • Bike leasing
  • Company sports offers
  • Further qualification and education offers
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Plazo: 06-12-2024

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