Marketing Manager - Demand Generation (f/m/d)

☞ Forto

Aussicht: 168

Update Tag: 24-10-2024

Ort: Bremen

Kategorie: Der Umsatz Marketing / PR

Industrie:

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Jobinhalt

Our Company
What if... your work would empower change in an industry that essentially impacts the prosperity of the entire world? Forto is in business to exactly do that - disrupt logistics! Simplifying global trade has been our mission from day one. Our exponentially growing team of more than 550 technology and logistics experts, forge ahead each day with the goal to deliver a highly transparent, frictionless and sustainable digital supply chain.

Our company is headquartered in Berlin, Germany, and currently has in total 12 offices across Europe and Asia, including Copenhagen, Hamburg, Ho Chi Minh City, Singapore, Hong Kong, and Shanghai. Leading manufacturers and e-commerce brands are among the 2.500 customers using Forto’s digitally-focused offerings as part of their supply chain delivery. Among the fastest growing logistic start-ups in Europe, Forto’s recent investment round (June 2021) placed the company valuation at more than $1.2 billion.

At our core, we are in love with progress and cannot cope with the standstill. We leave old paths and look for new roads. We are constantly striving for ways to be even better tomorrow. We are facilitators, we are explorers, we are visionaries. If you are looking for something extraordinary to work for - join the crew to become a part of our pioneer expedition.

Your role
As part of the Enterprise Marketing team, you will be responsible for identifying customer acquisition channels as well as the preparation, execution and monitoring of our B2B demand generation initiatives. In close collaboration with the marketing, growth and sales teams, you will bring our customer acquisition marketing strategy to the next level.

You will

  • Develop our demand generation marketing strategy and identify new lead gen channels, drive existing ones forward and expand our strategy to support our growing international customer base
  • Own, operate and optimize Forto’s customer acquisition campaigns and build multi-channel marketing campaigns and initiatives to drive our pipeline
  • Coordinate these initiatives with other parts of the marketing team - product marketing, digital and performance, marketing operations, brand
  • Monitor and adjust the success of your initiatives to reach our acquisition targets
  • Partner with sales and business development to create streamlined lead journeys and setup internal follow-up processes
  • Drive optimizations through testing of funnel setups, ad copies and segmentations
What you bring

  • 5+ years of experience in demand generation marketing, field marketing, or digital marketing roles in a dynamic B2B environment
  • You feel comfortable working across different marketing vehicles and media (offline and online) to deliver multi-channel marketing campaigns
  • Your logical-thinking mind loves to create a multifaceted strategy for customer acquisition based on insights from several sources and understanding of sales funnels, lead conversions, and buyer journeys
  • As an action-oriented team player, you have excellent verbal and written communication skills to manage and inspire multiple stakeholders
  • Your tech-savvy talent and creative mind with a strong ability to deeply build content that resonates with customers
  • Experience working with a variety of marketing tools from marketing automation, analytics, webinar, and other digital marketing tools
  • Fluency in German and English, additional languages a plus
Why Us - You can look forward to

  • Personal & Professional Development: Through strong ownership from the first day you will experience a steep learning curve, grow on a professional level and take the next steps to being an Expert or People Lead.
  • Impact: We are leading the digital transformation of a whole industry and share a high awareness for environmental issues on all levels especially supported by our management.
  • Team: Join a team of over 30 nationalities and different backgrounds from Tech, Logistics, Business and more. What really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity.
  • Working culture: Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring is on our daily agenda.
Culture
Check out our video to see what it is like to work at Forto (formerly FreightHub): https://www.youtube.com/watch?v=g4A7kaUaN4w.

At Forto we don’t just accept differences — we celebrate them, support them and cultivate them to the benefit of our employees, products and our communities. Forto is proud to be an equal opportunity workplace and is an affirmative action employer.
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Frist: 08-12-2024

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