Senior Product Marketing Manager - Institutions

工作内容

Bitstamp is the original Cryptocurrency Exchange.

Since 2011 when we started in a garage with just two laptops and some big ideas, we have been at the forefront of the crypto industry, driving innovation and ensuring that above all else we are human in our approach, trusted by our customers and, with an unwavering belief in blockchain technology, providing secure and innovative access to crypto to all corners of the world.

Our success has been always about the amazing ideas, talent and passion of our people and the disruption we have created together on our crazy crypto journey. We are growing faster than ever, creating opportunities where we find the best people and always looking for the next bunch of crypto-curious thinkers and individuals who want to make the next difference.

We are scaling our product marketing scope with new product launches for our institutional customers. As a Senior Product Marketing Manager – Institutions, you will join the Marketing & Growthand you will work with cross-functional stakeholders to craft go-to-market strategies appealing to institutional clients (traditional finance, asset managers, corporate investors, wealth managers) serving as their voice and work cross-functionally with product, design, brand, business development and media teams driving growth for our brand with sustainable go-to-market strategies and execution.

What You’ll Do

• Develop and lead positioning, messaging, and go-to-market strategy for institutional customers new to crypto/digital assets and seasoned crypto/digital asset traders.
• Advocate for financial institutional customers by understanding the competitive landscape and shaping product strategy as the go-to expert in your product area.
• Lead institutional sales team training and enablement on messaging and new launches, including shaping and delivering the content and collateral.
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals.
• Work with the events and sponsorship team to build an outreach, engagement, and amplification strategy to deliver our institutional value proposition to the right audiences.
• Bring innovative ideas to drive brand awareness and consideration among institutional audiences.
  
  

On day one you’ll bring

• 5+ years of relevant experiences in marketing with in B2B context.
• 3+ years of product marketing experience in financial services and/or fintech.
• Must have experience marketing to segments within the capital markets ecosystem including traditional financial institutions, trading firms, hedge funds, asset managers, and family offices.
• Detailed, well-founded, well-researched, nuanced storytelling skills that instill confidence in institutional audiences.
• Strong leadership skills and the ability to work collaboratively cross-functionally.
• Proven track record driving successful product launches for enterprise-grade products.
• In-depth familiarity and passion for crypto/blockchain, financial services, and/or tech.
  
  

We’ll love it even more if you have

• Experiences in working and succeeding in international and fast-paced environments.
• Written long form thought leadership content for financial audiences.
• Worked with established financial services clients.
  
  

You will fit right in at Bitstamp if you are

• Collaborative - you brainstorm an idea with your team, come to a consensus about a common solution and give credit to team members.
• Passionate - about crypto, about change, about making a difference.
• Community minded - you care and want to get involved.
• Courageous - speak up even if it seems impossible.
  
  

The Benefits Of Life At Bitstamp

• A truly flexible working environment and an ability to work where you are most productive. Sometimes at work, sometimes at home, sometimes on the move.
• Access to great technology (with a choice of laptops!).
• Generous home office allowances on joining to help set up your home space.
• Long term employment, training and development opportunities, great company culture.
• Competitive benefit programs developing for each market.
• Industry mentors, and opportunities to develop and learn from others.
• Internal Gaming Tournaments and regular collaboration events.
• Bitstamp Cares ????. The communities which are important to our people are important to us, and we are active in our support and celebrations.
• A VERY pet friendly office culture. We love animals (actually are kind of crazy for them) and celebrate the love and companionship they share with us. Please bring them with you to work (seriously).
• Delicious breakfast, fresh fruit, snacks, coffee, tea, full fridge of beverages and ice cream in collaboration hubs.
  
  

Our Story

Bitstampers are truly passionate about bringing cryptocurrency to the mainstream and championing independent investing with life changing potential.

We are proud to be leading the way in creating access to this next generation of finance and have become the world’s longest-running cryptocurrency exchange by driving innovation and ensuring that we are, above all else, human in our approach, trusted by our customers and, with an unwavering belief in blockchain technology, always strive to provide secure and innovative crypto access to all corners of the world.

This doesn’t happen by chance, and we believe our success has come from our belief in the power of being different and finding people who want to explore together, create together and support each other’s growth.

We have already achieved so much, and have our sights set firmly on our future. Come join in our revolution and be part of the Bitstamp story.