Product Marketing Manager (f/m/x)

☞ ZEISS Group

看过: 139

更新日: 07-10-2024

位置: Braunschweig Lower Saxony

类别: 市场/公关

行业: Appliances Electrical Electronics Manufacturing

工作类型: Full-time

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工作内容

Your role

  • Deliver the product marketing strategy for the responsible business unit, including the ‘where to play’ & ‘how to win’ definition, market research and budget planning in alignment with the overall company strategy to further strengthen and grow the core business

  • Define, coordinate and implement the go-to-market strategy for new products, line extensions and follow-up products with the relevant stakeholders from product management, technical application, new customer segments marketing, sales, service, etc. according to strategic priorities

  • Ensure constant communication and drive awareness for all product lines within the responsible business unit based on a yearly communication plan

  • Drive regular cross-functional collaboration with the Software and NCS Marketing teams as well as other members of the marketing organization

  • Create and deliver global product marketing campaigns with a high customer-centric approach and roll-out as toolbox to global ZEISS Sales and Service Centers as well as other sales channels (partners, e-shop, etc.)

  • Develop industry-leading marketing assets and campaigns with strong focus on the company’s new customer segments to ensure application-driven communication across all product lines

  • Exchange closely as key contact person with the product management, technical application and sales teams globally to develop customer-centric communication assets and market-centric campaigns

  • Drive the internal implementation of a customer-centric approach into the marketing organization



Your profile

  • Master’s degree in business administration, marketing, communication, digital marketing, international business with focus on marketing, product marketing or related fields
  • A minimum of 3-4 years of experience in product marketing of technical products with at least basic experience in designing, implementing, and managing international product launches and customer-centric marketing campaigns
  • At least fundamental experience in successfully introducing new products in global & local B2B markets
  • Ability to understand complex topics and create catching content with clear messaging matching the ZEISS brand guidelines
  • Excellent organizational skills with ability to handle and prioritize multiple projects
  • Distinctive hands-on mentality, decision-making as well as self-confident independent working style
  • Strong team spirit and open communication capabilities paired with creativity
  • Business English and German fluently written and spoken
  • Travel requirement: up to 20%

Your ZEISS Recruiting Team:

Sandra Vogel
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最后期限: 21-11-2024

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