MarCom Segment Manager - Workboat Segments

Career Area:

Job Description:

Job Title: Marketing and Communications Manager Workboat Segments

Salary:Competitive salary and benefits

Location: Hamburg

Relocation/ Sponsorship:Yes

Flexible working arrangements will be considered for this role, in-line with the needs of the business.

Who is Caterpillar? What do we do?

Caterpillar is a world leader in energy and transportation, construction and mining equipment—creating innovative, cutting-edge products and services that help our customers build the world around us. With that level of impact comes the platform

to care for the world, we work in. That’s why we lead sustainable green initiatives to preserve the environment,

help reduce poverty with the Caterpillar Foundation and stay involved in the communities we help build.

We build what matters!

What matters most to you? Is it being part of a strong team? Supporting your family? Solving global problems? You can do these and more at Caterpillar; where your work enables progress around the globe, and you contribute to meaningful work. Together, we can build what matters!

What will Caterpillar do for you?

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance and the growth opportunities you expect with a Fortune 100 company.

Job Purpose:
The Marketing and Communications Manager “Workboat Segments” will be expected to provide the Marketing direction and support within the organization, actively participating in the organization’s strategy, communications, brand management as well as event planning and coordinating globally. The successful candidate be responsible for internal and external communications, liaising with both internal and external stakeholders in implementing and executing the company’s marketing and communications plan for the “Segment”.

Job Duties:

This position works under the guidance of the Segment Managers as part of the Workboat Segment Group to support worldwide marketing efforts. Incumbent executes marketing communications based on the global segment- and overall business strategy within agreed upon business plan. Incumbent is supported by Senior Marketing staff to help analyze business trends, customer needs and competitive activities to develop a marketing communications plan to support worldwide business development for the segment. A critical function of this position is the cooperation with internal and external MarCom specialists delivering high quality marketing support materials on time and within budget.

Incumbent works directly with the Commercial-, Services- and Product Management-and Marketing Teams to develop communication objectives and work plans for assigned segment strategies. Helps develop and administer MarCom budget.

KEY RESPONSIBILITIES

• Develop, implement, and oversee Omni Channel marketing & communications strategy, media & communication plans, timelines, and budgets for Caterpillar Marine’s Workboat segments to deliver on the company’s vision, business strategy and values.
• Identify targeted audiences and channels. Develop, coordinate, and implement targeted content and storyline through external communications channels and materials to position Caterpillar as the partner of choice for key industry players and end-customers, encourage partnerships to increase circularity, and establish coherent messaging and brand equity. Materials can include success stories, press and product releases, interviews, customer presentations, speeches and presentations for conferences, podcasts, market collaterals etc. Ensure sound communication across multiple and appropriate trade media in line with the overall communications strategy to extend Caterpillar’s visibility.
• Support Caterpillar Marine’s go-to-market strategy for innovations (products, processes, solutions) by highlighting the unique value proposition and position Caterpillar Marine as a solution provider.
• Create promotional activities using events, fairs, online campaigns, print media, and other communication vehicles to promote products, services and systems. Measure, review and evaluate results of activities continually.
• Build and manage relationships with key specialized media to secure and grow media coverage online and offline globally. Position Caterpillar Marine as thought leader with a reputation for delivering real, tangible customer value.
• Cooperate closely with the corporate MarCom team, utilize internal marketing and communications specialists for segment specific tasks and act as main global point of contact for the “Segment” globally.
• Ensure effective cascade across the organization through close collaboration with the business, international dealerships, and Caterpillar’s key customers

Essential Criteria:

• Minimum of five years’ experience in marketing, preferably in both high-velocity B2B and B2C environment.
• Demonstrable record of accomplishment in the development and execution of marketing communications
• Experience of working within an international environment
• Excellent/pragmatic verbal and written communication skills—clear, direct, concise.
• Ability to convert consumer insights and technical information into customer value and innovative marketing programs that deliver.
• Working knowledge of print, e-communications production, social media strategy and management.
• Good experience in PR and press / media relations.
• Strong computer and technology skills, must be proficient in Microsoft Office Suite.
• Self-organized, proactive, and an excellent communicator.
• Ability to multitask and achieve results through managing others within a global matrix organization
• Solid project management, organization, and analytical skills.

Desirable Criteria:

• Additional sales experience in B2B environment
• Understanding of (the Segment) industry

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

Caterpillar is an Equal Opportunity Employer (EEO).

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