Director of Public Affairs - Germany, Austria and Switzerland (DACH) (m/f/d)

工作内容

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

In Germany, Abbott has more than 3,000 employees working in manufacturing, research and development, logistics, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Witten, Cologne and Jena. Abbott Automation Solutions in Hamburg (formerly GLP Systems) is now Abbott.

We have an opportunity for a

Director of Public Affairs, DACH (Germany, Switzerland, Austria) (m/f/d)

which is a critical position within the European Public Affairs Regional Team. The role requires the person responsible to proactively build and protect Abbott’s reputation, support programs that drive business, keep employees engaged and manage issues throughout DACH, with a strong focus on the Abbott medical devices businesses (including; Diabetes Care, Cardiovascular and Diagnostics), utilizing both traditional communications vehicles as well as digital and social media channels.

A strategic partner, counselor, and advisor to General Managers and other leaders, this dynamic leader will sit on the country leadership teams, counsel leaders about opportunities and developments that impact Abbott’s reputation and its businesses, share insights around external factors impacting business operations. The candidate will be self-motivated and nimble, thrive in a fast-paced dynamic environment, and have experience in supporting and executing successful PR and communications programs.

We are seeking a candidate with an ability to manage multiple projects – both internal and external, experience in working with other PR teams and agencies, and top tier media. The candidate will bring a deep understanding of the media landscape across DACH, emphasizing Germany. The Director will bring external best practices and a proven track record of successful media relations and program execution, and will be responsible for favorably positioning Abbott to external-facing audiences through developing trusted media relationships while managing media coverage/ while serving as the key spokesperson.

The successful candidate is passionate about health technology and its impact on human health. He / she is a strong storyteller in consumer, tech, and health, and can create compelling internal and external content.

What You’ll Do

• Emphasis is on working across DACH with Division and Corporate Public Affairs teams and business leaders, with the focus on being the guardian of Abbott’s our reputation
• Strategy Development: Set overall public relations and communications strategy for DACH across all businesses; Lead and support Public Affairs efforts by fostering an organizational environment that builds collaborative alliances across the organization. Set priorities and help others maintain focus
• Marketing Communications: Partner with Public Affairs division and commercial colleagues to develop innovative, integrated Public Affairs strategies and tactics that will position our brands positively, drive demand creation, and advance our company reputation – making Abbott a household name. Work with business divisions to identify opportunities for positive public relations programs, ensuring strategies/tactics meet program goals/deadlines and are consistent with division and corporate policies. Leverage all appropriate communication vehicles to deliver messages and engage consumers, employees, and healthcare professionals, including relevant social media channels. Accountable for identifying media influencers and tools to achieve the best results
• Media Relations: A top-notch and skilled media relations professional, the right candidate will understand the importance news media plays in achieving our objectives. The Director will leverage media relationships to place earned stories, seek appropriate coverage and work to make Abbott leaders a source for information; handle inquiries; serve as primary spokesperson
• Coordinate/supervise media visits/interviews with leaders; coach senior executives, employees and third-party spokespeople on delivering messages; and deliver media training to leaders, third-parties and others
• Material Development: Oversee the development and approval of messages, create compelling press materials, including storylines and other communications tools, including social and on-line media
• Issues Management: Identify, anticipate and lead issues while working with appropriate functions to counsel management on reputation/business impact and influence the decision-making process. Develop issues management plans and oversee execution across the entire DACH region
• Measurement: Set metrics to measure the effectiveness of internal and external communication efforts
  

Education And Training You’ll Bring

• Bachelor’s degree required in journalism, public relations, communications, business, marketing or related field. Advanced degree strongly preferredFluent English and German are necessary. Excellent writing and speaking skills in both languages are required
• 12+ years of communications or public relations experience, including experience in developing consumer PR campaigns and people management at Director level. Consumer or Healthcare background strongly preferred
• Proven experience managing media issues
• Experience of developing and implementing media relations programs and placing stories in top tier publications
• Strong ability to develop new relationships with editors and journalists and leverage relationships to tell Abbott stories and place them
• Proven written, verbal, and problem-solving skills. Demonstrated success in developing and executing communications that impact reputation. Previous PR experience/responsibilities include extensive issues management, media strategy, media relationships, social media, stakeholder engagement, and PR program development
• Demonstrated experience in the creation and deployment of successful social media campaigns to meet strategic business objectives is required – 5+ years of experience required
• Strong critical thinking skills; ability to synthesize complex information, apply learnings, build strategic business plans, and work in a matrix environment are required competencies
• Exceptional communication (oral, written, and presentation) and persuasion skills required. Track record of achieving results
• Extensive experience working with senior management (General Manager level and above) a must. Ability to influence and build relationships and trust with internal clients and other key stakeholders
• Experience overseeing PR agencies and leading cross-functional workgroups
• At ease in a fast-paced operating environment with numerous, sometimes competing priorities
• Experience counseling clients, offering strategic counsel and pushing back on recommendations when necessary
• Experience leading, managing, and developing team members
  

Abbott Germany has a range and variety of jobs on offer in a positive and dynamic environment that allows you to maintain a healthy work-life balance. We provide development opportunities as part of our comprehensive Talent Management Program. Your contribution to the company’s success will be rewarded with a competitive salary package. We offer comprehensive benefits to suit the lifestyles of all our employees, from a retirement plan that is far above market average, a save-as-you-earn program, to educational scholarships for children, and health management initiatives for staff and their dependents.

Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application.

Discover why candidates choose a career with Abbott in Germany.

AN EQUAL OPPORTUNITY EMPLOYER - Abbott welcomes and encourages diversity in our workforce.

We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.