Digital Marketing Specialist (m/w/d)

Job Summary

CCH Tagetik (a part of Wolters Kluwer’s Tax & Accounting Division)are a leading Corporate Performance Management software vendor. In addition to providing a unified Performance Management Platform for Budgeting, Planning and Consolidation, Tagetik have developed pre-packaged solutions addressing regulatory reporting requirements for Solvency II, IFRS16 & IFRS17.

For our Marketing Team for the DACH region based in Munichwe are looking for a creative Digital Marketing Specialist (m/w/d)to plan, coordinate, implement and oversee various marketing campaigns for a range of products and services.

Responsibilities

• Detail, design, and implement marketing campaigns from ideation to execution with the aim of acquiring and retaining customers

• Produce valuable and engaging content for our website, blog and campaigns that attract and convert our target groups

• Build strategic relationships and partner with key industry players, agencies, and vendors

• Create or oversee and approve various marketing material from whitepapers, reports and website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Have a working understanding of organic and paid social channels

• Budget and channel control (Social Media, Online Advertising etc)

• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content

• Automate and improve data integrity and data management initiatives that support the lead processes in Marketo and Salesforce.com to ensure that we have the appropriate information set up to ensure proper segmentation

• Manage and support our offer of online events, webinars and podcasts

Requirements

• BA/BS degree, equivalent marketing qualification or work experience

• A minimum of four years of marketing experience working in a corporate B2B environment

• Experience in the CPM or finance software industry would be a bonus but is not a must have

• Data and KPI driven thinking including experience with usual marketing automation and analysis tools (e.g. Sitecore, Salesforce, Marketo, Google Analytics, LinkedIn Campaign Manager, Xing)

• Good working knowledge of digital marketing campaigns and lead nurturing

• Excellent verbal and written communications skills

• Good research, analytical and problem-solving skills

• Ability to prioritize, manage time effectively, self-motivated and driven to achieve goals

• German native speaker plus business fluent English

Location

Munich or working from home with regular visits to the Munich office.

Our Offer

We offer you a position in a team-based, global, leading information services organization. Within Wolters Kluwer you will find straightforward communication,

a fast-paced work environment with challenging projects, interesting career opportunities and a competitive salary package.

Apply

If this sounds like an interesting job to you then please apply - simply by clicking on the apply button!

Contactperson:

Herbert Bakels

Senior International Recruiter

E herbert.bakels@wolterskluwer.com