Digital Marketing Manager

工作内容

Our belief:

• At SOLPLANET, we are driven by a simple idea: solar for everybody
• We strive to create the best possible experience for distributors, installers and end users
• That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly

Who We Are:

• Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions
• AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China
• With 9 GW of annual production volumes (2022), AISWEI is one of the largest manufacturers of solar string inverters world-wide
• AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider
• Our team passionately believe that that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide - every day

How you´ll help us:

As a Digital Marketing Manager, you will

• Align between regions and HQ the rolling strategic planning of the digital marketing activities, in line with overall company positioning and strategy
• Define yearly campaigns calendar that are relevant internationally as well as locally.
• Align and request monthly and quarterly budget within the yearly budget.
• Manage cross country learning sessions and share best practices across regions.
• Manage and coordinate external parties such as design house, web agency, copywriter, translation agency
• Structurally list Marketing demands from and in collaboration with Local teams.
• Keep a structured calendar, plan campaigns and manage content creation & translation.
• Timely place ads and posts as per calendar measure results, learn and improve.
• Weekly review the online campaign result and optimize budget allocation and effect with capped budget.
• Assign the leads coming into Salesforce to user and land in Deal Flow. Follow up on quality leads to ensure they are followed up by sales.
• Manage the website of Solplanet updates
• Be responsible for E-newsletter release.
• There is potentially the possibility to develop as a leader by coordinating a small team of team members (freelancers and/or internal employees)

Your background and skills:

• Have a Bachelors or Masters degree;
• Have at least 5 years of experience with digital Marketing
• Have solid general experience in major digital marketing platforms and analytics, ideally specifically in Google, Facebook, LinkedIn and other social media channels.
• Familiar with CRM software such as HubSpot/Salesforce software is preferred
• Effective communications skills to interact with internal team, cross function & to external customers/ vendors
• Business fluent in German and English.
• Ability to work independently and focused in a dynamic, fast-paced environment

Your attributes:

• Self-motivated and performance driven
• Excellent interpersonal and communication skills
• Can-do attitude and hands-on mindset
• Proactive, dynamic, solution and customer oriented

We will help you by:

• Giving you the unique opportunity to be part of a spirited and diverse team of passionate experts that work together within an exceptionally open-minded environment
• Assisting you in to develop, personally and professionally, to grow internally within an international environment which leverages your abilities, skills and expertise
• Providing you the unique opportunity to be part of an ambitious, energetic and rapidly growing Solplanet team with flat hierarchies, fast decision making and strong opportunities to successfully cultivate your long-term path within the renewable energy industry

By submitting your application, you declare your agreement to saving your application data at Aiswei B.V, and that such data may be used for internal purposes in the context of the upcoming application process. If there is no employment, the data will be deleted after six months. The application data are treated confidentially in accordance with the provisions of the Federal Data Protection Act and are not passed on to third parties. You can revoke your consent at any time, either by email or in writing by mail.