Customer Marketing Specialist (m/f/d)

看过: 176

更新日: 24-10-2024

位置: Neuss North Rhine-Westphalia

类别: 咨询/客户服务

行业: Electrical Electronic Manufacturing Information Technology Services Computer Software

水平: Entry level

工作类型: Full-time

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工作内容

Aufgaben

What you will be doing?

Support the regional Sales team, Channel Marketing Manager and Offering Management team to develop and drive dynamic, multi-channel campaigns and digital marketing activities into the market-place to promote the brand and portfolio within our different channels and focused verticals
Create digital marketing and (Lead to Revenue) L2R plans for campaigns, product launches and virtual and in-person events. Integrate campaigns with digital properties and the L2R model
Drive lead generation activities by identifying opportunities and coordinating resources to increase positive PR and social media and obtain a leading share of voice
Lead the transformation to digital mind first activities with the objectives of improving service and quality; reducing costs; and migrating toward more contemporary practices for an enhanced customer experience
Ensure regional websites and digital tools meet the needs of local brands and customers
Work with the in-house centres of excellences (creative, digital etc) and external design agencies to develop engaging content and manage and execute innovative campaigns to increase awareness and promotion to grow the brand and portfolio
Responsible for all internal and external communications via the Marketo and NEX platforms
Manage within regional budget and campaign budgets
Measure and track previous month results (KPIs) and adjust campaigns accordingly

Qualifikation

Bachelors degree/ Master’s degree
3+ years of experience in marcom, channel marketing, customer marketing, or offering management in B2B environment
Experience in Marketing, customer marketing or marcom
Experience of executing integrated marketing activities and programs
Experience of lead and demand generation initiatives
Experienced in Adobe Experience Manager, Marketo and SFDC/NEX or similar
Act independently and as part of a team
Fluent in German and English

What’s in it for you?

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