Intern (m/f/x) International Marketing “New Consumer Application Fields and Innovations”

☞ tesa

Ver: 181

Dia de atualização: 24-10-2024

Localização: Norderstedt Schleswig-Holstein

Categoria: Administrativo / Escriturário / Assistente Vendas Artes / Design Marketing / PR

Indústria:

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Conteúdo do emprego

Location: Germany, Norderstedt

Level: Internships

Function: Marketing & Communications

Limited Contract: limited to max. 6 months

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Your Tasks
Your Profile

Introduction

Welcome to tesa. tesa is one of the world’s leading manufacturers of technical adhesive tapes and adhesive system solutions. In our domestic market, 98% of people know us. Innovations and new technologies are the core of our success. Not only in homes and offices, but also in smartphones, displays, cars, airplanes or roof-mounted photovoltaic systems: One of tesa’s 7000 products is probably sticking somewhere around you, often unnoticed, in a wide range of daily applications.
tesa holds the world together. We are represented in 42 countries with around 5000 employees, have 14 plants, production facilities and large technology centers in Europe, Asia and North America. Our goal is to achieve sustainable international growth in the coming years. As a wholly owned subsidiary of Beiersdorf AG, we are part of a group with a long tradition, strong values and a good corporate culture. Drive our future forward.

Your Tasks

Support the identification of new fields and ideas from

  • Market pull through design thinking workshops, crowd sourcing, market trend monitoring, market & consumer research, etc.
  • Technology push through hackathons, open innovation challenges, technology trend monitoring, start-up screening, etc.
Support the detailing of innovative ideas, especially creating visions, defining value propositions, identifying solution principles, creating proto-/pretotypes, designing business models, etc.
Collect important information for the qualification of new ideas and concepts with a focus on desirability (insight, need gap, likability), viability (market size, business potential, cost) and feasibility (risks, technology readiness, investment need)
Support us in cross-functional projects by leading individual work packages
Help us to bring our agile way of working to the next level by testing and implementing new tools, methods, processes, templates and be part of the team
Your Profile

High interest in developing, understanding and progressing new consumer centered product, service and business model innovations in the B2C business
Eager to learn and apply methods of innovation management and new business design (e.g. user experience design, design thinking, storytelling, consumer journey, lean start-up, value proposition, prototyping, sketching)
Studies / background in at least one of the crucial innovation skill sets:

  • consumer DESIRABILITY (marketing, market research, brand management, business psychology)
  • business VIABILITY (business administration, entrepreneurship, business development, innovation management, business model design)
solution FEASIBILITY (design, science, engineering, model making)
Committed, communicative, independent, creative, high self-motivation
User-oriented, solution-oriented, and pragmatic way of working
Experience in dealing with common software solutions in the office environment
Very good English skills, ideally advanced level German
Existing enrollment certificate mandatory or in the gap between Bachelor and Master studies
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Data limite: 08-12-2024

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