Brand Advocacy Manager (m/f/d)

☞ Brown-Forman

Ver: 138

Dia de atualização: 07-10-2024

Localização: Hamburg

Categoria: Consultoria / Atendimento ao Cliente Marketing / PR Vendas

Indústria:

Tipo de empregos: Vollzeit

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Conteúdo do emprego

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Meaningful Work From Day One

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position seeks to positively influence consumer purchase behavior indirectly by driving physical and mental availability of our brands at (key) influencers and opinion leaders:
  • Get our brands noticed, considered, loved (mental availability) and finally used/drink (physical availability) by authentically influence, engage, inspire and mentor different target audiences*
  • Create advocates of our brands by building loyal relationships and networks
  • Drive awareness for our Super Premium brands on social media

  • (key) influencers & opinion leaders in on-trade (bartenders, on-trade outlet owners & managers)/ off-trade/ digital/social, journalists B2B & B2C,, wholesalers, retailers and consumers as well as internally (field force, KAM, back office)
What You Can Expect
Region & Brands
  • Special responsibility for parts of the Emerging Brands portfolio within the Brand Advocacy team to be main contact person for these brands within the team
  • Regional responsibility for the North of Germany (priority: Hamburg, second priority: Sylt, Bremen, Hannover) within the Brand Advocacy team in close collaboration with local Sales Representatives and regional Field Force Managers
Networking in the overseen region
  • Identification (together with the Senior BA Mgr.) and ‘winning’ of key influencers and opinion leaders; build and manage excellent and close relationships and loyalty with them.
  • Fostering of existing and new cooperations, networks, single contacts
  • Definition of influencer on-trade outlets
Education, Training & Advocacy Program
  • Contribute to the development & execution of existing advocacy program Bar-Fabric in cooperation with Senior Brand Advocacy Manager and Trade Marketing On-Trade
  • Support the design of execution for educations & experiences that are an appealing combination of engaging and educational
  • Conduct brand advocacy & education trainings in close guidance with Brand & Trade Marketing and in collaboration with Sales (field force) in the overseen region:
a) to key influencers and opinion leaders in on trade, social, journalists B2B & B2C
b) to predefined, selected on-trade accounts, bartenders, owner, wholesaler
c) to consumers at tasting events, e.g. in Liquor stores, off trade events
d) internally, for field force (on, off), KAM and back office employees
  • Supports the development of required training materials, such as presentations, visibility materials, food + drink together with Brand & Trade Marketing
Fairs & Events
  • Participate at predefined relevant fairs (trade, consumer, e.g. BCB, Interwhisky, HanseSpirit) and contribute to the content set up
  • Support planning and execution of brand specific events in close cooperation with Brand & Trade Marketing
  • Homeplace trips to the distilleries of our brands
Online/ SoMe
  • Implementation of social media activities/ content in cooperation with Brand & Trade Marketing and according to global media playbook guideline
  • Mirror event content in online platforms
Insights & Reporting
  • Watch and communicate trends (brands, trade, online, social)
  • Contribute with insights & ideas & trends for constant evolution and entrepreneurial thinking in our relationship building and activation with top trade
  • Planning, reporting, tracking and evaluation of projects against pre-set KPIs and on base of a new system/tool
Collaboration
  • Strong and good cooperation with sales and all relevant departments
  • Cooperation with agencies (event, social media etc.)
  • Exchange with global / other European brand advocacy managers to learn and share
What You Bring to the Table
  • Previous experience within spirits business or hospitality industry
  • Strong knowledge in Spirits (history, brands, taste profile, production, legal)
  • High expertise in bar-related topics: cocktails, techniques, theory
  • Knows the German On-Trade channel & customers
  • Existing influencer network
  • Solid knowledge of IT applications (Google Suite)
  • High flexibility to travel (50%), incl. partially at the weekend / evening
  • Driver’s License required
  • Fluent German speaking and writing; Very good English speaking and writing
Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!
  • Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
  • Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
  • Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI-KF1
Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P5
Number of Openings Available:
1
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Data limite: 21-11-2024

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