Marketing Program Manager, International Sales Organization

☞ Lenovo

View: 140

Update day: 18-10-2024

Location: Essen North Rhine-Westphalia

Category: Planning / Projects IT - Software

Industry: IT Services IT Consulting

Job type: Full-time

Loading ...

Job content

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge.

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere.

The one thing that’s missing? Well… you...

Description And Requirements

Lenovo is seeking an experienced Marketing Program Manager to support the International Sales Organization. This individual will oversee global marketing initiatives aimed at driving growth and accelerating Lenovo’s transformation.

In this role, you will be responsible for partnering directly with business and marketing leaders to translate business strategy into integrated marketing programs. Collaborating with the International Sales Organization (ISO) and other global marketing stakeholders, you will design and develop programs that strengthen the positioning of our competitive advantages, frame our value proposition to customers and partners across segments, unite strategic efforts on key growth initiatives, and drive global activation with consistency.

Responsibilities
  • Partner with ISO leadership and WW marketing stakeholders to understand business strategies, objectives, and priorities
  • Define marketing strategies and programs to increase customer engagement and drive demand for Lenovo solutions, engaging business and geo stakeholders throughout the process
  • Partner with cross-functional teams to drive activation across global and regional teams
  • Support the Lenovo sales value proposition and messaging strategy, educating key constituent groups to drive deep understanding, and ensuring all produced content clearly aligns
  • Apply your unique skills and insights to build a deeper internal understanding of our customers’ needs and Lenovo’s value offering
  • Be an ambassador for the Lenovo brand and voice; develop guidelines and brief supporting teams and partner agencies on audience personas, value proposition, and messaging frameworks
  • Stay current on customer, industry, and competitive trends to identify trends and anticipate consumer needs
  • Establish KPIs to define the effectiveness and impact of marketing investments in alignment with the Insights COE measurement strategy; track and optimize campaign performance
  • Manage the program budgets and associated operational activities

Skills & Qualifications
  • Bachelor’s degree or equivalent industry experience in Marketing or relevant field
  • 8-10 years of B2B marketing experience for a hardware and/or technology company
  • Demonstrated understanding of the customer decision journey and sales process and related technologies to manage customer relationships and engagement
  • Experience building integrated marketing campaigns and programs to drive sales results
  • Ability to understand and simplify complex information
  • Ability to think strategically, but also have exceptional attention to detail
  • Effective and persuasive communication skills
  • Proficiency in global communication standards
  • Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers
  • Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time
  • Strong analytical and quantitative capability to determine program effectiveness and impact
  • Ability to work with others in a highly collaborative work environment

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; orone dose of the Johnson & Johnson vaccine).This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.
  • Essen - North Rhine-Westphalia - Germany, * Frankfurt am Main - Hesse - Germany, * Greenock - Renfrewshire - United Kingdom, * IDSTEIN - Hesse - Germany, * Rueil-Malmaison - Hauts-de-Seine - France
Loading ...
Loading ...

Deadline: 02-12-2024

Click to apply for free candidate

Apply

Report job
Loading ...

SIMILAR JOBS

Loading ...
Loading ...