SEO Manager

☞ Smatched

전망: 173

갱신일: 22-10-2024

위치: Heidelberg Baden-Württemberg

범주: 마케팅 / 홍보 매상

산업: Marketing Advertising

수평: Associate

직업 종류: Contract

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작업 내용

We are looking for an SEO Manager to manage all search engine optimization and

marketing activities.

You will be responsible for managing all SEO activities such as content strategy,

link building and keyword strategy to increase rankings on all major search

networks. You will also manage all SEM campaigns in order to maximize ROI.

Aufgaben

Job Responsibilities:
  • Execute tests, collect and analyze data and results, identify trends and insights in
  • order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and
  • reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly
  • implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and
  • content programming
  • Recommend changes to website architecture, content, linking and other factors
  • to improve SEO positions for target keywords.
Qualifikation

Requirements:
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and
  • Bing.
  • Solid understanding of performance marketing, conversion, and online customer
  • acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics,
  • NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo,
  • Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
Benefits

Benefits
  • A varied startup everyday lifeA highly motivated, young and ambitious team
  • Promising prospects in a fast-growing company
  • Continuous development of your skills
  • Creative freedom, flexible working hours and the option of home office
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마감 시간: 06-12-2024

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