Product Marketing Manager, Fan

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

SoundCloud is looking for a Product Marketing Manager who will work at the intersection of our product, music, and marketing teams. The Product Marketing Manager role spans the most exciting parts of our business, from understanding and anticipating customer needs – be it hobbyist creators, professional artists or music listeners and fans – to building out positioning, messaging and go-to-market strategies for various products and features.

As a Product Marketing Manager at SoundCloud, you will play an important role in shaping product strategy and driving revenue growth. If we can’t sell it, we probably shouldn’t build it. Interacting with teams across the entire organization, you will work cross-functionally to develop and execute comprehensive marketing strategies, leveraging market insights to differentiate our offerings and capitalize on emerging opportunities.

You know the power of a great story – and you love getting creative when telling them yourself. This role is based in Berlin or London.

Key Responsibilities

• Develop and execute product marketing strategies aligned with company objectives
• Leverage internal and external data to identify audiences, trends, and competitive landscapes
• Develop messaging and positioning that compels user behaviors and reaches into new marketing programs and campaigns
• Lead the implementation of effective go-to-market plans for product and feature launches, holding stakeholders accountable to ensure successful execution
• Collaborate with cross-functional teams and challenge peers to drive product success through said positioning, messaging, and go-to-market strategies
• Drive the creation of marketing assets and product-related content
• Serve as a key stakeholder in product pricing and packaging strategies to maximize revenue
• Analyze product performance metrics and market feedback to optimize marketing strategies and visions beyond the actual launch moment
• Provide guidance and support to internal teams and customers as a subject matter expert for the product portfolio
• Stay informed about industry trends, competitor activities, and customer needs to inform product development and marketing initiatives
• Research trends, risks and opportunities in the music industry and digital streaming
• Establish expertise in and enable stakeholders on a set of verticals and audiences

Experience & Background

• 4+ years in Product Marketing or a related field
• Passion for the future of music and knowledge about music industry dynamics
• Communication chops with a track record of presenting to both senior management and external audiences
• Good judgment and an ability to handle complex situations with clarity and confidence
• Strength in establishing good relationships, building trust and managing stakeholders
• Overall adaptability and organization skills; comfort managing multiple projects and setting priorities

About us

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits

• Not located in Berlin? No worries, we offer extensive relocation support including allowances, one way flights, temporary accommodation and, by partnering with Expath, on the ground support on arrival
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Employee Stock Ownership Plan
• Generous professional development allowance
• Fertility and Family Building program
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• We offer free German courses at beginning, intermediate and advanced
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.