Manager Brand Activation | Brand Reebok Zone Central

☞ Reebok

전망: 178

갱신일: 22-10-2024

위치: Herzogenaurach Bavaria

범주: 마케팅 / 홍보 예술 / 디자인 건축 / 인테리어 디자인

산업: Sporting Goods Manufacturing Manufacturing Retail

직업 종류: Full-time

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작업 내용

Purpose & Overall Relevance for the Organization

Help build, manage and execute CE Account Marketing & Range plan that deliver significant business growth and improvement in our Brand Health KPIs. Work in close co-operation with the European Key Account Sales Teams & CE BUs.

Key Responsibilities
  • Define an aligned seasonal account activation calendar incorporating all relevant aspects of product, retail and brand activity.
  • Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that Reebok wins at the point of purchase by category, in key doors against the agreed KPI’s
  • Secure the highest share of space, within key destination doors and locations
  • Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Manage the GTM process from virtual download to instore implementation - drive to agreed financial and efficiency targets
  • Understand product, customer and consumer needs from the European markets and all channels
  • Represent the brand point of view both internally and externally – be the face of the account
  • Closely co-operate with Global & CE BU teams to secure a best practice level of implementation of global strategy
  • Conduct relevant reporting activities to measure the efficiency and commercial success
  • Manage budgets and costs within agreed measures
  • Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
Key Relationships
  • Category GTM & Activation team.
  • Europe BU activation colleagues.
  • Cluster sales colleagues
  • Key accounts.
  • Other cluster Brand Activation colleagues.
  • Global RSM colleagues.
Knowledge, Skills And Abilities
  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Experience with wholesale marketing activation.
  • Structured, organized and process orientated
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • Intermediate to advanced skills in MS Office
  • Fluent in English and good German skills required
Requisite Education And Experience / Minimum Qualifications
  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Omnichannel activation Experience or account marketing / sales: 3 years.
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마감 시간: 06-12-2024

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