Field Marketing Mgr

Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We’re growing fast, innovating faster, and making an impact on our customers’ and employees’ lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we’re on the 2020 list of FORTUNE World’s Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

What you get to do in this role:

• If you are someone who want to get as much great things done as possible every month, then this role will be Candyland for you. With the amount of market opportunities, product innovations and partner engagement, you will only be limited by your own efficiency, prioritization, creativity, and business judgement.
• As each role in our marketing team is focused on demand generation, your primary goal will be to create new business opportunities for ServiceNow and our partners in existing and new accounts. As our key business currently is focused on Enterprise-sized organizations, you will work with an account portfolio of key accounts that covers the top 500 largest companies and organizations in Central Europe
• Our product portfolio, all based on the core Now Platform, is expanding rapidly in both new horizontal and vertical solutions. You should be excited to dive deep into our product details and “get your hands dirty” on technical details – the better you understand and “live and breathe” your products, the better you will drive the right marketing programs.
• Given our strong brand and innovative product portfolio, Inbound marketing is our strongest source of demand generation. Give this, you will be the key person in Central Europe to oversee our product-driven inbound success and work closely with the global digital team to continuously optimize the customer experience and demand generation results for our area.
• Understanding our specific competitive landscape in Central Europe is a key element of success for us. You will be developing a deep perspective on the specific GTM approaches of our key competitors in Central Europe for each product line and use these insights to refine and optimize our own GTM strategy.

Qualifications

To be successful in this role you have:

• You should bring a solid foundation of modern b2b marketing skills, covering all aspects from executive events to performance marketing. We believe that marketing is a craftmanship that can and should be mastered. In particular a good foundation and a passion for digital marketing is key
• At least a strong affinity to software development and deeper technical understanding of the Now Platform is a must for this role. You cannot sell to our customers what you don’t understand. Preferably you already have solid software development skills and relevant educational background
• Language is key and crucial tool of every marketeer. As we are serving our marketing in Central Europe bi-lingual in German and English language, this role requires you to bring at least C2 proficiency in German, to be able to copywrite and review German language marketing campaigns, and at least C1 proficiency in English. In both languages you should demonstrate strong copywriting skills in written format, and you should be able to deliver strong presentations (e.g. in Webinars) in German language.
• ServiceNow is a fast-growing and dynamic global company. To be successful in this role, you should bring relevant experiences in similar organization where you demonstrated a “can do / get it done” mindset in a highly interconnected team environment. We are looking for people that get energy from working in global, diverse teams with sometimes high degrees of ambiguities, and use this power to get exactly the right things done.
• Given the high complexity of the Central Europe market, it will be of tremendous advantage for this role if you bring some relevant experiences with both our account portfolio in DACH and Eastern Europe.
• Finally, Marketing has become a strongly data-driven discipline. In your role you will be most successful if you have a high degree of command on quantitative and analytical methods and tools, especially a mastery of advanced usage of Excel and PowerBI is a foundational requirement

JV20

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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