Demand Marketing Manager (CE)

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

What we’re looking for:

We have grown at record speed over the past few years and are looking for an experienced Demand Marketing professional to support our demand generation and lead acquisition programs in Germany, Switzerland and Austria through a combination of account based marketing, online marketing, event marketing and traditional offline marketing.

Position Overview

Develop mid-market and enterprise demand and lead generation marketing programs – including ABM campaigns, seminars, webinars, roadshows, coordinated online campaigns, etc to support regional quarterly sales pipeline and revenue goals.

Role Responsibilities

• Forecast, measure and analyse impact of programs on sales cycles.
• Campaign success will be primarily measured by the number and value of the significant sales calls, meetings and opportunities your campaigns help build; as well as acceleration of existing pipeline.
• Collaborate with PR team to drive brands awareness by crafting cohesive event campaigns and mixing sponsorship, speaking, and pre-event activities.
• Collaborate with the Wrike online marketing team to build coordinated campaigns. This includes crafting paid search campaigns (Google and Bing), social media (Facebook, Twitter, LinkedIn) and email campaigns (Marketo).
• Develop and re-purpose relevant marketing content in support of sales team as required by crafting new case studies, presentations and such.

Basic Qualifications

• Proficient German and English speaker
• Bachelor’s degree or significant experience

Preferred Qualifications

• Experience in marketing with shown success and high initiative in the creation and execution of effective demand generation marketing campaigns
• Some experience in high technology B2B enterprise software demand marketing required
• Exposure working in or with a high technology sales department and have an understanding of sales cycles and deal complexity
• SaaS/on-demand software experience is useful
• Results-oriented problem solver with good analytical abilities
• The ability to take initiative, lead by example and achieve consistent results
• Comfortable working with a distributed team across regions (takes initiative, self-motivated, driven)
• Experienced with web technologies such as Marketo, Salesforce, and Google analytics - Passion for cloud technologies and efficiency
• Experience with project management and partnership technologies is a bonus

#wrikejob

What you’re looking for:

Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It’s a simple philosophy that guides everything we do — including how we work. If you’re driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.

Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.

Functional Area:

About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHR@citrix.com for assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.