BRAND COPYWRITER (M/W/D)

• Create engaging content for online and offline brand campaigns as well as convincing and authentic brand copy
• Develop content for brand and launch campaigns as well as content marketing initiatives across all our channels in collaboration with the operational teams of brand/marketing and digital
• Help shape the overall customer experience on our website and be an integral part of product launches by prototyping sides using our prototyping software Figma
• Support with the translation from German to English or English to German (depending on your skills)
• Craft engaging and inspiring stories in line with the Canyon brand strategy
• Help to define global tone of voice standards for our different categories
• Work closely with the members of the Creative Studio but also across other operational departments

• Minimum three years of experience in copywriting or content creation, preferably in the bike, sports or outdoor industry
• The ability to create content collaboratively with subject matter experts
• A proven record as a writer with a strong portfolio of work and deep understanding of the way the right content can guide, inspire and empower an audience
• First experiences with prototyping tools
• Experience with UX writing, working with user research and analysing customer feedback
• Great team player skills
• Excellent MS Office skills
• Very good or native English and German skills
• An active interest and inside-out knowledge of a range of riding scenes and their corresponding cultures

Juliane Scheu