Brand and Strategy Marketing Manager

Company Description

As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.

Job Description

Fascinated by the future and captivated by technology?

Smart, driven and want to make a difference in the world?

You’ll fit right in.

Join a diverse team at Visa, where your individuality fits right in. We can provide the opportunity to shape the payments experience globally. Together, let’s transform the way the world pays.

Think you know us?

Our mission is to connect the world through the most innovative, reliable and secure digital payment network that enables individuals, businesses and economies to thrive.

Individuality fuels our brand and our global team – we’re proud that we are a talented team of 15,000 individuals with unique backgrounds, perspectives and experiences. Therefore, we understand that you are much more than your day job. We encourage quality of life outside of the office, whether it’s taking advantage of agile work schedules or our wellness programs, Visa respects and encourages meaningful work/life balance for everyone.

So, if you’re not satisfied with the status quo, we can satisfy your desire to explore new territory, giving you the runway to really make an impact, whilst connecting you with teams around the world in a truly inclusive culture that celebrates our uniqueness.

If you think you could support Visa as a Brand & Strategy Marketing Manager for Central Europe, (Frankfurt/Germany), we want to hear from you – together, let’s make Visa a great place to work.

What’s it all about?

As part of the Central European Marketing team, the Senior Manager of Brand Marketing and Media will focus on marketing Visa’s brand building and implementing end to end marketing campaigns at market level that support the local business priorities and brand objectives in the European sub-region.

This position is responsible for developing and executing holistic marketing plans for Visa brand, including brand & media strategy and media plans that drive Visa transactions and brand preference. This position will interface with multiple stakeholders internally as well as leading creative and media agencies so excellent interpersonal skills are critical. The ideal candidate has proven core marketing and media skills with a focus on brand and consumer communication, is analytically savvy and should have a thorough knowledge of multi-channel marketing, experience managing marketing programs to execution, have a business outcome based mind-set, be comfortable managing project budgets, and be able to thrive in a fast-paced environment. The work on multi – year brand strategy plans & budgets together with the line manager leading Brand & Strategy overall will be as well one crucial element of this role.

What we expect of you, day to day.

• You will convert and/or adopt international brand campaigns for the local market (mainly Germany) based on consumer insights
• You will support the development, execution and tracking of bespoke brand campaigns for consumers in the market and manage media plans and media execution over all media channels but with a focus on digital media and data-driven marketing.
• You will make sure that the development is in-line with global marketing strategy and execution delivers on the strategic key project for Germany to reposition the Visa brand and introduce new Visa products and services in the German market.
• You will evolve such brand campaign to be adopted and implemented to other CE markets.
• You will drive and manage the decision making process based on clear and rationale recommendations.
• You will partner with marketing, product owners, and client facing teams to identity and execute marketing plans that drive business outcome.
• You`ll manage budget and cross-channel implementation of projects and ensure consistency of communications across all product platforms and customer facing materials
• You will develop and/or oversee B2C/B2B2C marketing programs to build Visa brand and incorporate the benefits of Visa products to increase Visa credentials acquisition, usage and loyalty
• You will ensure that planned marketing activities align with key Visa priorities and have well defined business and marketing KPIs
• You will conduct reports and analysis and provide thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams, senior management, and external partners.
• You will lead media and creative agency partners to execute integrated marketing programs and communications.
• You will champion the brand position and the brand strategy in the market
• You will leverage global sponsorships through marketing activities and manage full flash integration into the local brand campaign.

Qualifications

What we’re after…

• Educated to degree level or equivalent professional experience
• Proven, first-hand knowledge of the German market and ideally of other markets in the sub-region (Switzerland, Austria, Netherlands).
• Strong strategic marketing background with at least 5 years of experience delivering measurable business results
• Proven experience in media strategy and planning incl. optimization and reporting of media campaigns
• Proven experience in management of budgets as well leading agency teams.
• Have a marketer’s heart to move things forward and be inspirational to evolve marketing programs.
• Experience with developing multi-channel marketing programs and comfort using data to optimize paid media
• Strong analytical and problem solving skills, with demonstrated intellectual and analytical rigor
• Provide significant input to campaign and program development strategic and business objectives, adept at using data from multiple sources to build investment/business cases to prove how marketing strategies drive the business
• Apply payment industry and product expertise across Marketing channels and disciplines
• Good understanding of Visa’s business environment and payments eco-system
• Demonstrated ability to work in a complex organization with multiple stakeholders to deliver accurate and on-time project deliverables
• Excellent project management skills and attention to detail
• Strong knowledge on trends in marketing/media
• Advanced skills in Microsoft PowerPoint, Word, Outlook and Excel
• Fluency in English and German is a must

Think you have what it takes?

If you are interested in a career that will challenge and inspire you – we’d love to hear from you!

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.