SENIOR TRADE & DIGITAL MARKETING MANAGER SPORTSTYLE

☞ Puma AG

見る: 198

更新日: 07-10-2024

場所: Herzogenaurach Bavaria

カテゴリー: マーケティング/ PR 売上高

業界: Marketing Advertising

レベル: Mid-Senior level

ジョブタイプ: Full-time

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仕事内容

  • Define, develop and execute a high quality, innovative and inspirational marketing strategy for Snipes & Deichmann Group thinking out of the box
  • Lead a long term planning approach, defining the relevant marketing tactics for each moment in time
  • Deliver & implement target group relevant marketing campaigns in line with the global marketing direction in alignment with Teamhead Trade & Digital Marketing
  • Develop each steps of the full funnel marketing approach
  • Successfully implement & manage relevant Offline & Online marketing mix
  • Analyse and continuously develop and improve the shopper experience for PUMA products on customer’s digital platforms based on qualitative and quantitative data
  • Report against and continuously optimize relevant KPI’s
  • Close collaboration with all internal & external stakeholders to deliver on time marketing campaigns, such as sales, merchandising, marketing activation or production.
  • Closely monitor new marketing trends delivering innovative campaigns at all times
  • Prepare and present seasonal Sell-in marketing campaigns in line with the global direction
  • Plan and monitor budget
  • Independently lead assigned tasks/ projects
  • Work with and keep all relevant internal stakeholders informed and excited at all times.
  • University degree in Business, Marketing and/or relevant field of study
  • 5 years of experience in trade marketing or similar field
  • Experience in the areas of digital trade marketing (e-commerce, social media, digital forms of advertising and advertising media Passion and knowledge of the sports, fashion and sportstyle/lifestyle industry
  • High affinity to fashion/lifestyle as well as knowledge of the respective markets
  • Love for digital trends and ability to adapt those trends
  • Strong communication skills
  • Hands on and solution oriented
  • Fluent in English a must proficiency in German is beneficial.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany., PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn’t get any better than that!
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締切: 21-11-2024

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