Product Marketing Manager Health IT (m/f/d)

☞ Heidelberg Engineering

見る: 179

更新日: 24-10-2024

場所: Heidelberg Baden-Württemberg

カテゴリー: ハイテク 機械/技術 電気/電子工学 管理/事務/アシスタント マーケティング/ PR

業界: Chemicals Hospital & Health Care Medical Practice

レベル: Entry level

ジョブタイプ: Full-time

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仕事内容

Heidelberg Engineering continuously optimizes imaging and healthcare IT technologies to provide ophthalmic diagnostic solutions that empower clinicians to improve patient care. From its inception in 1990, the company has collaborated with scientists, clinicians and industry to develop innovative products that deliver clinically relevant benefits.

Uncompromising quality and education play a large part in fostering the diagnostic confidence that has become synonymous with the global brand. The company’s substantial expertise in the development and implementation of intelligent image and data management solutions complements its distinguished history in the design, manufacture and distribution of ophthalmic diagnostic instruments.

Heidelberg Engineering’s growing product portfolio combines these core technologies: confocal microscopy, scanning lasers and optics, optical coherence tomography (OCT), real-time image processing and analytics, multimodal image management solutions (PACS), electronic medical records (EMR) and data mining.

We are looking for

We are looking for a Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence, messaging and positioning of our Health IT solutions globally in full time.

Your Responsibilities
  • Responsible for analyzing market trends relevant for product positioning
  • Provide feedback from the field-based teams to foster the customer-driven development of new features and products
  • Responsible for developing product messaging that differentiates new products and services from the competition others in the market
  • Translating competitive and own product intelligence into sales arguments and useful sales tools
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Thought leader development and partnerships with customer groups as appropriate for the development of messaging and market education programs
  • Main communication channel to customer orientated departments (marketing, academy, sales) including knowledge transfer to these groups
  • Responsible for creating product content to support various Marketing Communication activities and channels
  • Use market research data and product lifecycle management to determine product pricing.
Your Qualifications
  • Business or Marketing degree or commensurate experience
  • Previous working experience in Health IT product management and/or marketing/marketing communications
  • Excellent writing skills in English and German to create product marketing content
  • Technical or clinical background in Health IT
  • Excellent computer MS office skills
  • Fluent in english and german (speaking and writing)
Your profile
  • Demonstrated ability to synthesize information, prioritize efforts, and drive results with a strong sense of urgency and decisiveness
  • Ability to influence broadly and communicate effectively at all levels
  • Good analytical skills and ability to manage and work cross-functionally
  • Outstanding communication and presentation skills
  • Strong relationship management skills with ability to deepen relationships and build partnerships among peers, internal partners, and external constituencies
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision
  • Excellent organizational and time management skills
We offer
  • Interesting, challenging work at a dynamic international company
  • An open business culture and a pleasant working environment
  • Modern workplaces
  • Performance-based compensation
  • A highly motivated team in an international environment
  • An attractive office in Heidelberg’s Bahnstadt district, including Job ticket
Wir freuen uns auf Ihre aussagekräftigen Bewerbungsunterlagen (tabellarischer Lebenslauf, Zeugniskopien sowie Angaben über Gehaltsvorstellung und Eintrittstermin). Bewerbungen nehmen wir online über unser Bewerbungsformular entgegen.

karriere.Heidelberg­Engineering.com/bewerben

Bewerbung[AT]HeidelbergEngineering.de | Kennziffer: HE217_005 | Office: Heidelberg
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締切: 08-12-2024

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