Partner Marketing (m/f/d)

仕事内容

About PTV Logistics

PTV Logistics is a leading global software company for planning, calculating, and optimizing transport logistics to save time and costs. With more than 40 years of experience and record-breaking algorithms in route planning and tour optimization, the software empowers logistics companies to realize the theoretical savings potential of route planning automation in practice. For more information, visit https://www.ptvlogistics.com/en.

This position is located in Karlsruhe, Germany.

We are looking for an experienced and strategic Partner Marketing Manager to join our corporate marketing team. This role is focused on developing and managing marketing programs with our key partners to drive mutual growth and success. The ideal candidate will have a strong background in partner marketing, excellent relationship-building skills, and the ability to create and execute marketing strategies that align with both our business objectives and our partners’ goals. Fluency in English and German is required, and experience in B2B SaaS and/or Transport & Logistics is preferred.

Your Responsibilities

• Partner Strategy Development: Develop and implement comprehensive partner marketing strategies to support business growth and achieve joint objectives with key partners.
• Program Management: Plan, execute, and manage joint marketing programs and campaigns, including co-branded content, events, webinars, and other promotional activities.
• Relationship Management: Build and maintain strong relationships with key partner stakeholders to ensure alignment on marketing initiatives and maximize collaboration opportunities.
• Content Creation: Work with partners to create co-branded and joint content that drives engagement and generates leads. Ensure content aligns with both partners’ brands and marketing goals.
• Partner Portal Utilization: Leverage partner portals effectively to manage and distribute marketing assets, track partner engagement, and facilitate communication. Ensure partners are trained and supported in using the portal to maximize its benefits.
• Performance Tracking: Monitor and analyze the performance of partner marketing programs. Use data-driven insights to optimize strategies and report on ROI and key metrics.
• Market Research: Conduct research to understand market trends, partner needs, and competitive landscape to inform marketing strategies and identify new partnership opportunities.
• Collaboration: Work closely with internal teams (e.g., Sales, Product, Corporate Marketing) and external partners to align marketing strategies and share best practices.
  
  

Your profile

• Education: Bachelor’s degree in Marketing, Business, or a related field.

• Experience:
• 3-5 years of experience in partner marketing, channel marketing, or a similar role, preferably within B2B SaaS and/or Transport & Logistics sectors.
• Proven experience in developing and managing successful partner marketing programs and campaigns.
• Language Skills: Fluency in English and German, both written and spoken.
• Skills:
• Strong ability to build and manage relationships with partners and stakeholders.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in marketing automation tools and CRM systems (e.g., Microsoft Dynamics, Eloqua).
• Experience in creating and managing content for joint marketing initiatives.
• Analytical Skills:
• Ability to analyze marketing performance data and make data-driven decisions.
• Experience with performance tracking and reporting tools.
• Technical Proficiency: Familiarity with content management systems (CMS) such as Drupal or WordPress and email marketing platforms (e.g., Eloqua) is a plus.
• Attributes:
• Strategic thinker with strong organizational and project management skills.
• Customer-focused with a passion for understanding and meeting partner needs.
• Proactive and self-motivated with excellent time management and multitasking abilities.
  

Benefits

• Flexible working hours
• 30 days holiday, 24th and 31th December free
• Bonus model
• Capital-forming benefits
• Occupational pension provision
• Structured induction
• Training programs at PTV Academy
• Departmental and coporate events
• Fitness center at the Headquarters in Karlsruhe
• Free drinks and fruit
• Subsidized canteen
• Jobbike
• and a lot more
  
  

Further information

Company: PTV Logistics GmbH

Contract: unlimited contract, 40h / week

Location: Karlsruhe, Germany

Contact Person

Lena Kary

Talent Acquisition Partner

0721 9651-7260