Marketing Operations Lead (m/f/d)

仕事内容

Job Profile Summary
This contract is limited for 12 months

Location Bochum
At bp, we have only one thing on our minds: the energy of tomorrow. We want to reimagine energy so that we are climate neutral by 2050 at the latest. And so that the world can be as well. To achieve this, we are rethinking energy and relying on the expertise and passion of our 70,000 employees worldwide, 4,600 of them in Germany. Every day, with the products and services of our bp, Aral and Castrol brands, they ensure energy and mobility for millions of people - today and in the future.

This role is accountable for the physical delivery of the customer plan on forecourt/shop Delivering the best on site customer comms marketing experience. Influencing the ideation, development and execution of footfall, basket driving promotions across the most relevant offers and services for the market, owning the activation and coordinating across all the marketing functions. Ensuing all activity meets local legislative requirements and working with our partners example M&S and Rewe to execute joint marketing activities.

The successful candidate would also be required to identity new opportunities for bp/Aral to differentiate in order to win & retain high value customers, whilst also demonstrating a clear commercial skillset that enables us to consistently challenge every $ spent delivers value for money now and in the future.

Job Advert
Your tasks:

• Deliver the 24 months forecourt activation plan for allocated market/s, including headline promotions and POS execution to increase customer transactions
• Create compelling and as much as possible standardized marketing materials across all customer touchpoints
• Management of allocated budget including all invoicing processes
• Work within an agile flow-to-work Operations team, so although focused on a market/s can work across other markets where required
• The SME for marketing operations work closely with convenience, operations and opex team to deliver impactful and efficient POS executions, fit for the relevant customer journey. Right first time without sacrificing quality
• Agency relationship management within activation plan.
• Support with the execution of physical pilots for future bp activity
• Support marketing operations manager with new and existing partners eg M&S, Rewe to develop innovative promotional strategies that will drive long term loyalty and footfall
• Own post project reviews of marketing and promotional activities for allocated campaigns and use this data and customer insight to develop future marketing calendars and events
  
  

Our requirements:

• Bachelors/Master of Marketing or equivalent
• Strong project management skills and capable of multitasking
• Hands on collaborative approach
• 3+ years of experience in marketing operations delivery (ideally in a retail environment with high volume of activity)
• Working closely with Agency partners- printers, fulfilment, and installation specifically
• Experience in both B2B and B2C Marketing
• Strong influencing and team engagement skills
• Experience in agile working methodology
• Proficient in oral and written German and English
  
  

What we offer:

• bp stands for agile working in a digitalized, team-oriented and international working environment
• Flexible and mobile working as well as 30 days of annual leave
• Attractive compensation package (company pension scheme, bonus and share programme, Aral fuel card, group accident insurance, various special benefits)
• International career and development opportunities as well as extensive internal and external training opportunities
• Structured onboarding programme and buddy support
• Subsidized canteen as well as hot drinks and water for free
• Commitment to society: bp doubles the donations made privately by employees to charitable organisations and rewards voluntary time commitment
• Employees can offset their personal carbon footprint; bp doubles this amount
• Programmes to improve the work-life balance
  
  

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Entity
Customers & Products

Job Family Group
Marketing Group

Relocation available
No

Travel Required
Yes - up to 10%

Country
Germany

About BP
CUSTOMER AND PRODUCTS
We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.

Want to join the team? This means:

• being customer-centric, agile and responsive to changing customer needs and dynamic markets
• focusing on growth and development of customer offers
• optimising the chemicals and fuels value chains to maximise integrated value
• contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
• creating strategic partnerships that drive long-term value for C&P
• being digitally enabled and empowered by customer insights and data to deliver solutions.
  
  

Experience Level
Intermediate

Legal disclaimer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, neurodiversity/neurocognitive functioning, veteran status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodations.