Manager Brand Activation - AKA IBG (m/f/d)

☞ adidas

見る: 190

更新日: 18-10-2024

場所: Herzogenaurach Bavaria

カテゴリー: コンサルティング/カスタマーサービス 経営管理 マーケティング/ PR 役員 売上高

業界:

ジョブタイプ: Vollzeit

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仕事内容

Purpose & Overall Relevance for the Organization:

Help build and execute the Account Marketing and Activation Plans for a specific Alliance Key Account that delivers significant business growth and improvement in our Brand KPIs. Working in close co-operation with the Alliance Key Account Sales Team with the overall ambition to drive the business and adidas brand positioning at the respective account.

Key Responsibilities:

  • Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
  • Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
  • Deliver and execute the AKA activation strategy and roadmap
  • In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
  • Secure the highest share of space, within key destination doors and locations
  • Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell-out
  • Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
  • Understand product, customer and consumer needs from the European markets and all channels
  • Where appropriate, support SMU and franchise creation / development
  • Represent the brand activation point of view both internally and externally
  • Responsible and accountable for the execution and implementation process for toolkits needed, from briefing customer requirements to instore deployment (excluding creation)
  • Closely co-operate with Global and Europe Brand teams to secure a best practice level of implementation of global/EU strategy
  • Conduct relevant reporting activities to measure the efficiency and commercial success
  • Manage budgets and costs within agreed measures
  • Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
  • Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process

Key Relationships:

  • Merchandising/category teams
  • AKA sales teams
  • Global Brands: Category Teams, Business Units
  • European Functions: Brand Comms, AKA, Finance/ Demand Planning, Business Development, local Brand Activation colleagues.
  • Retail, Wholesale and eCommerce

Knowledge, Skills and Abilities:

  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Structured, organized and process orientated
  • Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • Intermediate to advanced skills in MS Office
  • Fluent in English

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 3 years

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

    COURAGE: Speak up when you see an opportunity; step up when you see a need..

    OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

    INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

    TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

    INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

    RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Manager Brand Activation - AKA IBG (m/f/d)
BRAND:
adidas
LOCATION:
Herzogenaurach
TEAM:
Marketing & Communications
STATE:
BY
COUNTRY/REGION:
DE
CONTRACT TYPE:
Full time
NUMBER:
500360
DATE:
Aug 2, 2023
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締切: 02-12-2024

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