Manager Brand Activation - AKA IBG (m/f/d)
見る: 190
更新日: 18-10-2024
カテゴリー: コンサルティング/カスタマーサービス 経営管理 マーケティング/ PR 役員 売上高
業界:
ジョブタイプ: Vollzeit
仕事内容
- Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
- Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
- Deliver and execute the AKA activation strategy and roadmap
- In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
- Secure the highest share of space, within key destination doors and locations
- Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
- Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell-out
- Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
- Understand product, customer and consumer needs from the European markets and all channels
- Where appropriate, support SMU and franchise creation / development
- Represent the brand activation point of view both internally and externally
- Responsible and accountable for the execution and implementation process for toolkits needed, from briefing customer requirements to instore deployment (excluding creation)
- Closely co-operate with Global and Europe Brand teams to secure a best practice level of implementation of global/EU strategy
- Conduct relevant reporting activities to measure the efficiency and commercial success
- Manage budgets and costs within agreed measures
- Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
- Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process
- Merchandising/category teams
- AKA sales teams
- Global Brands: Category Teams, Business Units
- European Functions: Brand Comms, AKA, Finance/ Demand Planning, Business Development, local Brand Activation colleagues.
- Retail, Wholesale and eCommerce
- High professional maturity
- Highly collaborative with strong communication skills
- High influencing skills and ability to make fact-based decisions
- Strong analytical skills
- Structured, organized and process orientated
- Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- Ability to work effectively within a team environment and under pressure
- Intermediate to advanced skills in MS Office
- Fluent in English
- University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
- Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 3 years
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
締切: 02-12-2024
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