Omnichannel Brand Manager (f/m/d)

No Relocation Assistance Offered
# 156637 - Hamburg, Hamburg, Germany

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

Lead our journey to become the Oral Care powerhouse at POS by defining our national promotional strategies, guidelines and impactful brand activations for DACH.

Responsibilities:

Strategy & Implementation:

• Creation and implementation of national promo strategies and promo mechanics for Elmex, Meridol and Colgate in coordination with Brand Leads
• Development and implementation of the national and cross-brand sampling and trial strategy
• Responsibility for coupon activities OC Mass/POC
• Reviewing of customer activations, secondary placements, promotions in mass markets and pharmacies
• Close exchange with Brandteams in the creation of brand activations

Process:

• Own and coordinate couponing and sampling process
• Participate in monthly discipline of the hub

Budget/KPIs:

• Promotional share of total sales (VOD), increase promo effectiveness and promo efficacy
• Responsibility and coordination of the budget for couponing and sampling in Mass/POC

Background/ Qualification:

• 3+ years experience in similar role
• Strong shopper- and/or retail-Marketing knowledge
• Experience in how to influence shopper behaviour through POS-activations
• Proven experience in setting omni-channel, national promotion strategy across multiple retail environments
• Wish for cross-functional, commercial career development

This position is temporary for 24 months with the option of a further contract extension or possibility to develop within the company.

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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