Marketing Manager

☞ BIC

Visualizza: 194

Giorno di aggiornamento: 24-10-2024

Località: Eschborn Hesse

Categoria: Marketing / PR

Industria: Consumer Goods

Posizione: Mid-Senior level

Tipo di lavoro: Full-time

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Contenuto del lavoro

Company Description

BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team. With a strong commitment to encouraging future and current team members to “Unlock the Best You!” the BIC People Promise reinforces the principle that people are at the heart of its business success. BIC is committed to its team members and to the promise of helping them unlock their full potential.

Job Description

Leading a team of 4 employees, Marketing Manager elaborates and implements the marketing strategy of the market on the territory of DACH (Germany, Austria, Switzerland)
  • Strong market analysis, through market and consumer research, internal and customer data, competitive analysis, consumer insights:
  • Defining the LTS for the subsidiary for the next 3 years with the management team, evaluating the key development directions for the business and the marketing guidelines;
  • Translate the strategy into marketing plans and actions: support the creation of plans and the definition of product and channel priorities, seize eventual opportunities, ensure a proper execution of the plans throughout the year, defend the profitability of the categories and ensure a proper usage of post activities’ measurements, including their financial impact;
  • Support the team in the regular processes, such as forecasting, trainings, budgeting, new product launches;
  • Ensure a good understanding of category management within the team; sponsor the implementation of category management plans and projects;
  • Support the HQ with local knowledge; provide a good understanding of local needs and insights;
  • Creating a strong collaborative environment with the sales teams;
  • Full control of the 4p's + setting the marketing strategy for all categories.
  • Launch & execution of the ATL investments in line with European communication, close contact with HQ on alignment of ATL;
  • People management: coordinate, coach and develop the local marketing team, define and ensure a close follow-up of their objectives and set up clear individual plans & targets in line with the subsidiary strategy etc.
Qualifications
  • University degree (marketing / economics / business administration:
  • Marketing experience 5+ years;
  • People management experience;
  • Fluent English is a must;
  • Strong analythical thinking;
  • Solution focused and strong drive for result;
  • Strong communication skills and high level of EI
Additional Information

This role is Fixed-Term, maternity leave coverage

Apply Today! There's never been a better time to join BIC. We're a dynamic company with a strong vision. You will find a wealth of possibilities in a challenging and rewarding work environment. As an organization, we have a passion for taking care of our people, and our benefits reflect this. Join BIC and let’s invent our future, together!

BIC Corporation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity, protected Veteran status, age, or any other characteristic protected by law.
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Scadenza: 08-12-2024

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