Intern Influencer Marketing and Social Media

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

We are united by a common goal - to reimagine the future of beauty.

The opportunity:

As the Influencer Marketing and Social Media Assistant/ Intern you will play a crucial role in driving the success of our brand in Germany, Switzerland, and Scandinavia. Your primary focus will be to assist creating and executing effective influencer marketing strategies, assist managing collaborations with influencers, and cultivate relationships within the German influencer scene. In addition, you will oversee the social media presence of Sephora Scandinavia, ensuring engaging content, managing the editorial calendar and driving audience growth and engagement. We are looking for a creative, self-motivated individual with a strong passion for social media and expertise in influencer marketing to join our team. A candidate who loves creating content and being in front of the camera is a huge bonus!

Responsibilities:

Influencer Marketing:

• Develop and Execute influencer marketing campaigns for Sephora Scandinavia, Sephora Germany, and Sephora Switzerland, aligned with brand objectives and target audiences in close collaboration with marketing manager and agencies.
• Identify and engage with relevant influencers in the German beauty and cosmetics industry, building and maintaining strong relationships.
• Manage end-to-end influencer collaborations, including negotiation, contract management, and campaign implementations and ideas.
• Stay informed about the latest trends and best practices in influencer marketing, implementing innovative approaches to drive brand awareness and customer engagement.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Select influencers to invite for events and attend these when required.

Social Media Management (Sephora Scandinavia):

• Assist with executing a dynamic social media strategy for Sephora Scandinavia, targeting the local audience and reflecting the brand’s values and aesthetics.
• Manage the editorial content calendar in close collaboration with our Social Media agency where planning, briefing and copy writing are crucial elements.
• Develop and curate engaging and unique content for various social media platforms, including Instagram and Tiktok.
• Monitor social media trends, industry news, and competitor activities to identify opportunities and stay ahead of the curve.

Collaboration and Communication:

• Collaborate closely with cross-functional teams, to align influencer marketing and social media efforts with overall brand strategies.
• Provide clear and timely communication to stakeholders, ensuring alignment on goals, objectives, and campaign performance.
• Act as a liaison between influencers and internal teams, facilitating seamless collaboration and delivering on campaign expectations.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience managing influencer marketing campaigns and social media platforms, ideally in the beauty or cosmetics industry.
• In-depth knowledge of the German influencer scene, including a strong network of connections with influencers and content creators is a bonus.
• Passion for social media and a deep understanding of current trends, platform algorithms, and best practices.
• Comfortable speaking English and exceptional vocabulary, both verbally and written, as the main language for our communication channels is English
• Strong creative thinking and storytelling abilities, with the capacity to create engaging content that resonates with target audiences.
• Excellent communication and negotiation skills, with the ability to build and maintain relationships with influencers and stakeholders.
• Analytical mindset with the ability to interpret social media metrics and generate insights to optimize campaign performance.
• Self-motivated and proactive, with the ability to work independently and drive projects forward.
• Availability to start August 1st and work from our office in Dusseldorf, Germany with remote working possibilities.

COMPANY OVERVIEW:
SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora’s curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world’s premier digital beauty destination.