EMEIA Consulting BMC Leader

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At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity

The Global Consulting and EMEIA BMC team is seeking a creative, experienced and highly motivated leader with a strong background in professional services marketing and communications. In this role, you will lead the deployment and localization of global Consulting BMC programs in the EMEIA Area and support local Regions, as well as assist with the development of Area-wide, cross functional marketing and communications programs to help build engagement with key external influencers and decision makers, engage our people and drive change internally, and create a distinctive voice for Consulting at EY with all stakeholders.

Your Key Responsibilities

Based in EMEIA, you will work with the business and the Area BMC team to develop and deliver marketing and communications activities that support the reputation and revenue objectives for the EMEIA Consulting practice. As a senior member of the Global Consulting BMC leadership team and part of the Area BMC team, you will apply current marketing and branding best practices, as well as a knowledge of the business to create strategies with focused objectives, budgets, targets and metrics, while developing and maintaining competitive and compelling value propositions.

Success in this role will be demonstrated through the results of leading and owning the delivery of this strategic, multi-channel Consulting BMC program and supporting activities that increase the effectiveness of communications and evolve the external brand perception of EY Consulting services.

You will have a dual reporting line to the Global BMC Consulting Leader and the EMEIA BMC Leader.

Skills And Attributes For Success

• Lead Consulting BMC engagement within the Area and develop and execute programs.
• Advise and support senior EMEIA Consulting leaders on strategic communications, including the EMEIA Consulting Managing Partner and members of the EMEIA Consulting leadership team, as required.
• Build senior level stakeholder relationships that provide strategic counsel on brand, marketing and communications best practices
• Work closely with global brand, go-to-market program, and external and internal communications teams across the organization, as well as Area Consulting leadership, to define, develop and deliver integrated marketing and communications programs
• Successfully collaborate within a highly matrixed operating environment, including leveraging and originating go-to-market content (e.g., positioning documents, thought leadership, digital content and product summaries) within EY’s brand guidelines
• Manage and deliver multi-channel internal communications programs with the input of multiple stakeholders
• Develop issue-based, buyer journey-led marketing strategies and create and execute plans that have focused objectives, budgets and performance metrics
• Be an active member of the Area BMC team and build positive and influential networks with EMEIA regional brand, marketing and communications professionals
• Effectively work autonomously within a highly virtual, global BMC team
  
  

To qualify for the role you must have

• Deep understanding of the variety of marketing and communications channels and tactics available to engage stakeholders, with an emphasis on digital
• Solid project management skills and a track record for delivery within a matrix and virtual team environment
• Strong writing skills, attention to deadlines and adherence to brand standards
• Excellent communication skills and networking experience, as well as experience managing a wide range of relationships with people at all levels within an organization, including global leaders
• Knowledge of and experience with global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities
• Flexibility to adapt to changes in role demands and responsibilities
• Proven ability to excel in a Big Four or complex professional services organization
  
  

Ideally, you’ll also have

• Marketing and communications experience with proven track record
• Experience in a cross-border role, managing complex global programs
• Experience with or exposure to consulting and technology marketing and communications preferred
• Working knowledge of EY, the professional services sector or matrix organizations
• Ability to interact, influence and communicate effectively with key stakeholders
  
  

What We Look For

We are looking for someone who is passionate about helping the business in the Area to win in the market through the development and execution of integrated marketing and communications programs.

What We Offer

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
  
  

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.