Digital Marketing Manager (m/f/d) - Consumer Health

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Digital Marketing Manager (m/f/d) - Consumer Health

YOUR TASKS AND RESPONSIBILITIES

• Planning, Control and optimization of the digital activities of our consumer health brands such as Aspirin, Bepanthen, Iberogast and others
• Development and implementation of digital marketing campaigns to acquire new customers and develop existing customers in the areas of SEO,

SEA, programmatic advertising, Social Media and other areas connected with agency management and success monitoring

• Maintenance and continuous development of the brand websites based on defined performance KPIs; Initiation, planning and implementation of new

Content, implementation, and constant optimization of all SEO-related measures

• Continuous performance monitoring, tracking, and reporting of all measures (paid owned & earned)
• Management of digital projects in cooperation with agencies and service providers including budget and success control; Implementation

of global initiated projects with local adaptation

• Close cooperation with the brand managers and related departments such as sales, trade marketing, research, and others close Collaboration with

global marketing and digital interfaces

• Advising brand managers on digital components of overall media planning (digital share, ROI, modelling) and implementation of business analysis such as

making recommendations for courses of action

• Observation and analysis of the market and competitive environment and identification of trends and development of innovative marketing approaches

WHO YOU ARE

• Master’s degree with a focus on marketing, digital media, communication or similar
• professional experience in the field of digital marketing in a corporate and/or agency environment
• Excellent knowledge of planning, implementation and monitoring of digital awareness and performance campaigns (SEA, SEO, Programmatic display &

video, social, owned media, etc.) and ideally first experience in budgetary responsibility

• Advanced knowledge of the implementation of brand and product positioning in digital channels paired with technical know-how (CMS/development skills,
  technical SEO, mobile first etc.)
• Good experience in data analysis and interpretation, as well as in making recommendations and implementing courses of action; confident with
  Reporting- and Webtools
• Experience in the management of service providers and agencies as well as in project management of digital projects, experience with

digital Project Management Tools

• Motivation to share digital knowledge beyond the digital department in Order to continuously expand the digital skills of related departments increase

as well as above-average conceptual skills paired with implementation and assertiveness and a pronounced Cooperation and teamwork

• Structured work paired with flexibility, good presentation skills and a confident demeanor as well as a passion for digitization and a strong motivation to

advance new ideas in the digital field

• Very good written and spoken German and English skills

The position is to be filled at Bayer Vital GmbH.

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Location: Germany : North Rhine Westfalia : Leverkusen

Division: Consumer Health

Reference Code:789617