DACH Marketing Manager (m/w/d)

Who we are

SES-imagotag is a tech company, world leader in smart digital labels and IoT solutions for physical commerce. Our VUSION IoT Cloud platform enables retailers to improve their operational efficiency by automating pricing & promotion, boosting product availability, enabling in-store geolocation and optimizing merchandising, while helping associates in their daily tasks (replenishment, order preparation, customer service…).

VUSION also improves the shopping experience (product search, navigation, in-store mobile services…) while giving consumers a better information at the shelf (product ratings, nutritional information, carbon footprint…).

Why join us ?

SES-imagotag offers all the benefits from a young and dynamic company:

• Cutting-edge innovation, double-digit growth
• Happy place to work, with great offices
• Lots of internal recurring events (afterworks, parties, seminars… )
• A very global mindset and culture.

And the stability of an international group, leader in its market:

• Real, thorough ESG strategy
• Ambitious career plans
• A strong compensation policy (profit-sharing, insurance, additional paid-time off…)

Reporting directly to the EVP Marketing & Communication, you’ll be responsible for the following tasks:

• Sales marketing & communications:

• Develop & lead the execution of a Marketing plan for DACH with the SEVP EMEA + VP & Country Manager DACH : identifying key customers/key verticals to target in the area, roll-out key messages and products/offers to highlight over the region etc.
• Define & execute the appropriate lead generation campaigns and channels to address the above-mentioned topics (social media, PR, videos, business case) and analyze their impacts (ROI, KPI etc.) in order to be shared with stakeholders
• Support local sales teams and partners with presentations and pitches dedicated to DACH audience. Localize in German corporate + product presentations designed at Group level (in English).

• Events

• Define and lay out the yearly event plan in DACH in coordination with sales ans partners : identifying major events (tradeshow, conferences, partners events…)
• Set targets (# of leads, opportunities, revenue generated) linked to the shows and review impact and ROI of shows
• Manage event organization and execution with internal team and external providers (booth contractor etc.): preparation of demo and samples for demo in collaboration with product marketing team etc.

• Ensure lead generation, improved awareness & visibility through events with the Communications and Product Marketing team, ensure that the company’s visibility, the product awareness and positioning will be properly presented and amplified through shows
• Define and manage the yearly event budget / review after each quarter the actual budget consumption vs. planned

• Internal

• Create & implement a showroom featuring all our key value-added solutions in our German office (when opened)
• Support & lead internal communications initiatives for the DACH region, together with regional HRBPs

Graduated in Marketing, you have a significant experience in marketing with good track record in marketing/communication.

You have a strong interest and experience for new technologies and want to grow in an international group, on a human scale, leader on its market and in full growth.

Organized, tenacious, efficient and with excellent interpersonal skills, you are a quick learner and want to take responsibility for your work. You are willing to take responsibility in a demanding and ambitious company.

Experience with CRM as salesforces , adobe CC and linkedin/google adwords is appreciated

The job can be located in Dusseldorf area (office and team in progress)

Language : German & English fluent