Content Marketing & Branding Director (f/m/d)

Contenuto del lavoro

You’ll be responsible for designing, building and running a world-class communications function at a company with an ambitious mission: To accelerate the sustainable transition of the real estate industry. Partnering closely with our core teams, you’ll shape Predium’s brand voice and thought leadership strategy, and you’ll play a crucial role in helping real estate companies achieve their sustainability ambition while changing the story of climate change.

Your focus is on the deep understanding of our customers. You want to find out what interests and moves our target group in order to reach them through online and offline marketing. You will be responsible for creating an effective and innovative content strategy for various channels such as social media, blogs, external communications (PR) and events, and also work closely with the Sales, Customer Success and Product teams to align our content strategy.

You will help establish Predium as the go-to ESG management solution in the real estate sector.

Tasks

We’re looking for a top-notch storyteller who’s passionate about our mission and the opportunity ahead. Responsibilities include:

• Define the communications and SEO strategy with relevant content so that our target group is reached sustainably.
• Define Predium’s corporate narrative, positioning, and brand voice.
• Content is King: Conceptualize high-quality thought leadership content and publish it across multiple channels - online (website, blogs, email campaigns, publications, etc.) and offline (flyers, presentations, event communications, etc.).
• Engage frequently with industry, national, and international press, both within and beyond the real estate and climate spaces and coordinate our PR work and formulate content that positions us in leading media outlets.
• Build and maintain strong relationships with influencers across the climate

landscape, including (but not limited to) press, analysts, nonprofits and NGOs, climate experts, and thought leaders.

• Be a subject-matter expert on our corporate strategy, narrative, and positioning, and an expert at helping the rest of the world understand it.
• Draft and disseminate press releases, blog posts, social media posts, and other collateral as needed.
• Create reports using proven KPIs and continuously interpret various metrics to evaluate content engagement and further improve the experience for our audience.
• Grow and lead a high-performing team built on a culture of diversity, inclusion, and excellence.

Requirements

You will be successful if:

• You have 3+ years of professional experience in similar positions and can demonstrate tangible success in content marketing communications and/or branding (B2B Marketing is a strong plus).
• You have a degree in Business Administration, Marketing, Communications or a similar subject, ideally with a focus on Marketing.
• You have a solid working knowledge of CMS platforms and SEO strategies (broad software knowledge is a plus - e.g. SemRush, Sistrix).
• You have exceptional communication skills in German and in English, particularly with conducting interviews, writing content, and crafting messaging.
• You have customer-first mindset that translates into pleasant, differentiated messaging & positioning; uniquely compelling events; and stellar experiences across every touchpoint.
• You work independently, have a creative mindset with a flair for new trends and are not afraid to get your hands dirty in times of need.
• You are excited about solving climate change and eager to contribute on a high scale.

Bonus Points:

• You have a track record of building a brand and managing a team.
• You have experience in high-growth, fast-paced startup environments.
• You have exposure to the Real Estate industry.

We know that nobody is perfect, so don’t worry if you don’t meet all the criteria. We look forward to receiving your application!

Benefits

• Your holidays: 30 paid vacation days per year
• Your office: You can freely choose to work from our office or from home
• Your setup: Choose your favorite equipment & work environment - no matter if Mac/Windows/Linux suits you. We want you to be comfortable!
• Your team: We grow & have fun together with team lunches, coffee dates, chess matches, bouldering sessions (...) - but everything is optional, no pressure!
• Your impact: Be part of our core team and build Predium from scratch with us. You own & implement ideas directly and have a huge impact on our future.
• Your health: We offer all our employees a Qualitrain membership for unlimited access to gyms and sports amenities across Germany. You can even take a plus one!

✍️ Why you should consider joining

1. Timing: The real estate industry is in a fundamental shift towards sustainability. It is our time to give our customers the sought-after tool to accelerate their way towards their ESG goals. Join us in our mission to have a real impact on sustainability.
2. Team: We are an interdisciplinary team that always wants to learn and grow together. Encourage, not criticize is the credo we live by.
3. Culture: We want you to help us shape the place you love to work at and feel your impact every day.