Brand Manager (m/w/d) Healthcare Services

Contenuto del lavoro

IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 74,000 employees, IQVIA conducts operations in more than 100 countries.

We are looking for a Brand Manager for IQVIAs Information portfolio, to strengthen our team. In this role, you will be responsible for shaping the communication for our portfolio of different services, as well as driving & defining the product portfolio communication strategy. You will act as vital link between our inbound focused Offering Management team and the go-to-market field organizations.

Specifically, you will monitor key market trends, competitors and continuously look for the ideal communication of IQVIAs existing and upcoming innovative solutions and services. You can look forward to joining a team of 6 colleagues all based at the German headquarter in Frankfurt.

Job Overview:

• Gather information and insights to generate a deeper understanding of the customer, brand, disease area, market and competitive environment.
• Steering all marketing communication activities with regards to the IQVIA offering portfolio competitive intelligence to secure product superiority and client satisfaction.
• You must develop an appropriate market-shaping brand strategy, develop and implement impactful short- and long-term strategic plans for the brand and anticipate market changes and develop contingency plans.
• This role will require regular and significant cross-functional engagement with the sales, medical and global teams.
• Capable of building a strong omnichannel plan to maximize opportunities across our channel and stakeholder mix to strengthen and imbed promotional campaigns.
• To manage cross-functional relationships to ensure communication plans are delivered to a clear brief and deliver on the brand plan.
• To ensure alignment across the brand and sales teams on the key strategies and any segmentation, targeting and positioning.
• Drive a high standard of compliance with all communications and initiatives.
• This role with require regular and significant cross-functional engagement with the sales, operations, and client service team as well as with global functions.

Qualifications:

• Successfully completed degree in business, social sciences, in a medical or scientific field or in pharmacy.
• At least 3-5 years’ experience in Marketing and/or Sales within the pharma, Biotech or MedTech industry and/or healthcare service provider or health care communication agency.
• Recently gained experience in managing/leading cross-functional virtual teams.
• Concrete experience in leading relevant projects in a national or international environment is plus.
• Fluency in German (written & verbal) is essential and good command of English (written & verbal) is necessary.
• Very good communication and presentation skills.
• Team player, pro-active and pragmatic approach and strong problem-solving skills.
• A confident and professional manner towards customers and other business partners.
• Advanced skills with MS-Office are essential.
• Hybrid working environment, preferably at one of the IQVIA offices in Germany.
• Willingness for regular business travel to the headquarter in Frankfurt.

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com