Brand and Campaign Management Lead

☞ trivago

Visualizza: 187

Giorno di aggiornamento: 07-10-2024

Località: Düsseldorf North Rhine-Westphalia

Categoria: Marketing / PR I saldi

Industria: Marketing Advertising Computer Software Internet

Posizione: Mid-Senior level

Tipo di lavoro: Full-time

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Contenuto del lavoro

We’re looking for a Global Brand and Campaign Management Lead to be responsible for strategically developing and safeguarding the trivago brand globally. You’ll do this by setting the framework for its marketing communication, leading the program and campaign management team.

An important aspect of the role will be managing the execution of integrated 360 campaigns and ensuring campaigns are built on strategic objectives along with the right business metrics and executed skilfully across various channels. You’ll work closely with the Insights & Planning team and the Creative teams and will report to the Domain Lead of Brand and Creative.

trivago competes head-to-head with the largest players in the online travel industry. Therefore, joining trivago’s marketing team is the perfect opportunity for an ambitious and capable leader whose aspiration is to succeed in a highly competitive sector!

Here’s why you should join our Marketing team:

What you’ll do:
  • Drive short- and long-term brand vision, communication strategy, and execution together with the marketing leads.
  • Position the trivago brand and sharpen its profile – becoming a meaningful, distinct and trusted brand to sustainably attract new and existing users.
  • Drive the year-round integrated campaign and program management, managing campaign managers as needed.
  • Work in close cooperation with the creative teams regarding media productions and communication concepts through briefings.
  • Stakeholder management across Marketing teams such as Media, Country Management and Business Intelligence plus across-pillar such as Product and Advertiser relations.
  • Establish and educate on Brand and Communications as a powerful complement to Performance Marketing across the Marketing department and across the company – establish the right balance of content effectiveness and channel efficiency.
  • Lead and influence in a performance-driven environment with strong analytical capability that needs to learn to see the human behind the data point.
  • Actively look for opportunities to innovate and improve business performance through communication, e.g. new marketing channels, communication approaches, technologies, etc.
  • Develop strategic brand management skills and foster learning within the direct reporting lines.
What you’ll need:

  • 5-8 years brand strategy experience either at an agency or in house.
  • Experience leading a multidisciplinary team and working collaboratively across disciplines.
  • Proven expertise in brand building and communications planning and management.
  • Be comfortable integrating with channel and content strategy as well as data and KPI-driven strategy.
  • Be proactive and directly involved in the strategy, planning and programming of the brand.
  • Have experience in upstream, big brand strategy (possibly with experience from creative agencies).
  • Be a robust, creative thinker who can organize ideas and workflows into a coherent brand narrative.
  • Have proven experience of brand building and team management / mentorship.
What you can expect from life at trivago:
Entrepreneurship: The freedom to take ownership of your work and drive initiatives independently. It’s the idea that counts, not the position.

Growth: Support for your development, constant new opportunities, regular peer feedback, mentorship and training.

International workforce: Collaboration with international talents from 80+ nations bringing different perspectives, backgrounds and expertise together to ensure a truly global focus.

Flexibility: Self-determined working hours and the opportunity to split your time between home and our campus in Düsseldorf: At least 2 days on campus and 3 days at home per week. We also offer further flexibility for parents of young children and talents with severe disabilities or health conditions.

Relocationand integration: Support with relocation costs, work permit and visa questions, insurance and free language classes.

Equalopportunity: Commitment to creating an all-inclusive workplace, because we know representing the diversity of our users in our talent base enables us to create a more meaningful product.

A note regarding COVID-19:
We understand that there is a lot of uncertainty around the future of the travel industry. If you want more insight into our current strategy and outlook, follow ourLinkedIn company updates.

Our recruiting team will be on hand every step of the way, but if you have any questions or concerns before applying, feel free to reach out to us atjoinus@trivago.com.

We look forward to your application!
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Scadenza: 21-11-2024

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