HP Printing Marketing Manager Supplies DACH (f/m)

Job content

• Are you looking for the next step in your career, eager to make a difference in the IT world?
• Are you on top of the latest consumer trends, interested in the latest technical gadgets?
• Do you love to communicate and tell stories? Do you have experience in B2B and B2C marketing, ideally in a major FMCG or IT brand, and are ready for a change?
  

If yes, join our HP Marketing Team in Central Europe, which encompasses 12 countries (incl. Germany, Austria, Switzerland, Greece, Israel, Poland, Czech Republic, and other Central European countries). You will report to the DACH Print Marketing Lead. Your day-to-day work will be a mix of work with marketing agencies, marketing peers at HP, work with other country functional managers and HP clients such as retailers and channel partners.

What Marketing Managers Do At HP

• Transform the way marketing helps identify, define and pursue new pockets of growth opportunities
• Deliver on set of business and brand objectives through measurable marketing activities
• Drive global or local marketing campaign strategy, design and execution for B2B and B2C printing division
• Collaborate with media and creative agencies
• Manage marketing budget.
• Create and sustain brand and business momentum in the market as you launch new or promote existing products and services, help open new routes to market and optimize our omnichannel execution.
• Reinforce today’s and tomorrow’s consumers the joy of printing, stimulating usage, protecting and growing HP market share. Simultaneously, in the commercial space, you focus on accelerating profitable share growth through account-based marketing, content marketing and support our sales team via lead generation and pipeline acceleration programs.
  

Join Us If You Have

• Bachelor or master’s degree, preferably within a marketing or business administration related fields
• Passion about new technology in every aspect of your life.
• 7+ years of marketing experience and a proven track record in marketing with solid project and budget management skills; varying from business understanding to execution, driven by data and customer insights.
• Digital B2C and B2B marketing experience, with deep knowledge and expertise in marketing principles, practices, tactics, and tools.
• Expert knowledge of performance marketing: Search engine marketing, programmatic, Amazon advertising
• Expert knowledge of social marketing, content marketing, media and advertising.
• Experience translating business priorities into clear marketing strategies and objectives and comfortable applying customer insights to drive and manage effective marketing campaigns with measurable outcomes.
• Experience working for German (and possibly Austrian and Swiss) market
• Strong analytical skill: experience with Google Data Studio, Google Analytics, Amazon Analytics, Adobe Analytics
• Strong communication and presentation skills.
• Growth mindset, proactive, self-starter, can-do attitude.
• Native German language skills and fluent English.
• Travelling availability: up to 5% of the time.
  

Responsibilities

If you recognize yourself in the above description and feel ready to take on a rewarding challenge in a very competitive tech market, here is what you would very likely be doing by joining us:

• Lead Supplies Marketing strategy, planning and execution in Germany, Austria and Switzerland.
• Build, align and execute marketing plans to contribute to print marketing objectives and to achieve business objective.
• Align quarterly marketing plans with local supplies category management and routes to market (RTM)
• Oversee initiatives performance measurement and maintain standardized KPI dashboards (with support of Marketing operations team)
• Update local Product Management/Routes to market/Marketing lead on monthly (or quarterly) based – as per alignment
• Manage media, creative, BTL, PR, etc. agencies
  

We offer a thriving performance-based environment which encourages collaboration, diversity and inclusion. We put a strong focus on integrity in everything we do and we play to win as a team.

Do you want to know more about us? Then click here to get more insight into our «HP Way» :

• www.facebook.com/hpcareers
• www.instagram.com/hpcareers
• www.twitter.com/hpcareers
• www.hp.com
  

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.

So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion - it’s just who we are.

From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!