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Head of International Strategy & Europe Communications
View: 116
Update day: 06-10-2024
Category: Marketing / PR Printing / Publishing
Industry: Pharmaceutical Manufacturing
Position: Director
Job type: Full-time
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Job content
Working with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more careers.bms.com/working-with-us
Position Summary
The Head of International Strategy & Europe Communications plays a pivotal role in shaping the company’s global presence. This position involves steering the Corporate Affairs strategy across international markets, crafting a cohesive global communications plan, developing a government affairs strategy, and aligning advocacy efforts worldwide.
Additionally, the role demands the creation and implementation of a comprehensive communications plan for Europe, ensuring it supports the overarching goals of the worldwide Corporate Affairs team and drives the regional business objectives forward. This strategic leadership position reports directly to the Global Vice President of Commercialization & Market Communications.
The position partners closely with global leaders from Corporate Affairs and the Commercial organization; and oversees above-market and in-market work. The role has a line management responsibility for a team of country/cluster Corporate Affairs leads across markets in the Europe (Spain/Portugal, UK/Ireland, EU Cluster, CEETII Cluster, France, Italy, Germany.
Key Responsibilities
International Strategy
- Develop the integrated communications strategy across International Markets and in partnership with global Corporate Affairs leaders. Strategy components include media relations, brand and corporate communications, employee engagement, corporate reputation, issue management, digital and social media, and patient engagement (mostly within local market work).
- Build and strengthen the government affairs and patient advocacy capability across the world in partnership with Global Corporate Affairs teams.
- Build and leverage strong networks with external stakeholders including media contacts to help support delivery of BMS work.
- Lead the strategy of the worldwide internal communications and employee engagement strategy by proactively driving ideas and programs that support culture evolution and an engaged workforce in partnership with HR and other functions.
- Oversees the execution of thought leadership programs for Commercial Leaders in alignment with plans for other Global Leadership Team members.
- Develop and execute corporate reputation strategies, including branding, digital, and reputation assessment and tracking.
- Lead the above-market implementation of the Corporate Reputation and Corporate Affairs Plan.
- Develop and guide the overall communication strategy for the European region, including external and internal communications to engage and inspire employees as well as thought leadership communications, for SVP, Head of European Markets, and the European Leadership Team.
- Lead a team of communications professionals and work closely with the SVP, Head of European Markets, and the European Leadership Team to oversee the execution of the integrated internal and external communications strategy across the European region.
- Deliver appropriate communications strategies to maximize communications opportunities and mitigate relevant risks to the company and its assets by anticipating and preparing for stakeholder reactions to relevant corporate, brand, regulatory and data milestones.
- Develop and implement communications strategies for Europe that align with government affairs needs, especially in regard to European Union related matters
- Develop and execute mutually beneficial, regional initiatives with patient organizations and patient opinion leaders
- Build and strengthen the patient advocacy capability across the region in partnership with Global Advocacy Corporate Affairs teams
- Build and leverage strong network with external stakeholders including media contacts in the region to help support delivery of BMS work
- Develop and execute corporate reputation strategies at region level, including branding, digital and reputation assessment and tracking
- Manage multiple external providers/agency support for best outcomes, in alignment with Sourcing Policies
- 15+ years of experience in Corporate Affairs, preferably in the pharmaceutical industry and in the European Region.
- Proven track record for sharp strategic analysis, including incorporating communications, policy and public affairs components into the strategic analyses that drive business decisions and growth.
- Deep understanding of international medical affairs and proven track record supporting strategy for medical communications.
- Deep understanding of access and policy environment across geographies along with existing relationships with top business, consumer and financial media globally.
- Substantial experience in managing culturally diverse, virtual teams across the matrix
- Proven track record working with access and policy leaders. In addition to working in a cross functional manner with advocacy and gov’t affairs.
- Experience with targeted stakeholders is strongly preferred.
- Ability to influence at the senior level.
- Ability to manage roles with significant breadth and complexity.
- Bachelor’s degree in journalism, communications, or related field. Master’s degree preferred.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients’ lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Bristol Myers Squibb is Disability Confident - Committed
A UK Government scheme
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Deadline: 20-11-2024
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