Head of Digital Marketing - Global e-Commerce

☞ PUMA Group

View: 215

Update day: 24-10-2024

Location: Herzogenaurach Bavaria

Category: IT - Software Planning / Projects Sales

Industry: Retail Apparel Fashion Sporting Goods Manufacturing Wholesale

Position: Director

Job type: Full-time

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Job content

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

Our central team of Performance Marketing specialists is looking for an experienced digital marketer to guide PUMA’s global performance marketing strategy and operations for e-Commerce.

This role will be contributing to the growth of all PUMA eCommerce businesses by shaping the overall strategic direction while providing guidance and support to our regional Performance Marketing teams across the world.

 

  • Guide our central team performance marketing SMEs who support and develop the practices and skillsets of our local teams (including SEA, SEO, Paid Social, Display, Affiliate channels)
  • Build effective working relationships across a matrixed organisation to steadily increase the level of optimisation for additional transactional traffic and conversion
  • Strategically evolve global measurement practices in collaboration with data analysts, define requirements for reporting
  • Partner directly with integrated marketing leadership across Brand, BU, and Area/Regional teams to foster a strategic, data-driven and consumer-focused approach across all digital touchpoints
  • Work with CRM, Loyalty, and UX teams to improve the digital consumer experience and overall marketing effectiveness.

YOUR TALENT:

  • All genders are welcome to apply
  • Expert knowledge and holistic understanding of the digital marketing ecosystem (CRM, Social, Paid Search, Affiliate)
  • Strong experience in leading performance marketing teams, ideally in an international online retail environment
  • Analytical thinker, ability to define strategy and translate into channel goals. Strong understanding of the data- and reporting-side of the profession (forecasting, multi-touch attribution, etc)
  • Ability to communicate and connect effectively across functions and cultures, and all levels of management
  • Strong presentation skills, highly collaborative and supportive .

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
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Deadline: 08-12-2024

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