Head of CRM (f/m/x)

☞ audibene

View: 152

Update day: 24-10-2024

Location: Berlin

Category: Sales Information Technology Arts / Design

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Job content

Everyone should hear well to live well. This is what we believe in at audibene, driven by the purpose of changing lives of our customers. And we need your help in this exciting journey.

We are looking for a Head of CRM (f/m/x) to further strengthen our Customer Acquisition Team in Europe!

Joining an ordinary marketing team is not in the cards with us. audibene isn’t ordinary, which is why we don’t encourage you to be. Our approach? Entrepreneurial mindset. It enables us to break new ground within marketing and find unorthodox routes to producing successful campaigns and reaching our customers.

As a Head of CRM (f/m/x) you will coordinate with Sales and Marketing Teams to boost our company’s market presence and increase overall customer engagement and further innovate our customer journey. All in all we’re looking for someone who is passionate about CRM, extremely customer-focused and is interested in working in a dynamic, fast paced environment!

Your responsibilities

  • Define strategy & execute on all CRM Activities in Europe for SMS, Email, Direct Mail and App Push notifications
  • Lead our growing team consisting of Channel Managers, Analysts and Developers
  • Own all channel relevant KPIs and establish CRM as the sole largest Marketing channel by growing it to 50% of our total business in terms of revenue share
  • Break down our 1.5 MM customer data base into relevant customer segments and differentiate our service approach towards them to drive growth
  • Be obsessed with servicing our customers in the most personalized way and assure the highest quality of content, design and narrative to truly add value and help them on their way to a better life with hearing aids
  • Establish a Customer Relationship Management culture within hear.com across different teams and functions
  • Instill a pragmatic, high-speed, high-impact mindset within the team in order to fuel the companies ambitious growth goals
Your profile

  • Extensive experience in CRM, Customer Relations, Customer Engagement, Acquisition/Retention Management or Customer Success Management in an extremely end consumer focuses environment
  • Experience developing profitable CRM marketing programs and exceeding performance and revenue targets
  • Bachelor’s degree with a major in Marketing, Computer Science, Journalism, Communication, Psychology, or similar
  • Strong analytical and conceptual skills as well as a strong urge to drive innovation
  • You are customer obsessed and are highly skilled with target group specific communication and the ability to optimize copy and design accordingly
  • You are goal oriented with strong numerical skills
  • Experience with the Salesforce Marketing Cloud or a similar CRM system
  • Remote flexibility but must be willing to regularly travel to our beautiful office in Berlin, Germany
  • Fluency in German and English
What we offer

  • Impact: shape the future of a health-technology leader while driving our business strategy
  • Happy Customers: An opportunity to work with happy and grateful customers every single day
  • Trust: enjoy a high degree of autonomy and freedom in decision-making
  • Dynamic environment: we encourage and support new initiatives, fast-decision making and taking risks
  • Testing culture: no roadblocks for testing – if you have an idea, you will quickly bring it to life
  • International team: work with open-minded international colleagues who bring different perspectives to the table
  • Events: join our regular team events (currently virtual), parties, and annual off-sites
  • Excellent salary and benefits package with entrepreneurial incentives
About audibene

audibene/ hear.com is one of the fastest-growing health-technology companies ever. Our unique digital business model has revolutionized the industry and the way hearing care is provided. Since we started our journey in Berlin in 2012, we have scaled up our team from 2 to over 1500 people in 12 international locations from Denver to Seoul. Driven by our belief that every person should hear well to live well, we have helped more than 200,000 customers to bring the joy of life back.

Join us on our mission to transform the hearing care industry and change people’s lives!
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Deadline: 08-12-2024

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