Senior Manager, Client Marketing

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Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Job Description

What’s it all about?

The Client Marketing role purpose is to utilise Visa marketing & communications assets and brand, to develop co-marketing programs with Issuers, Acquires, Merchants, Fintechs and strategic partners, delivering measurable and mutually beneficial business outcomes.

This role will focus primarily on co-marketing opportunities with Issuers, Acquirers, Merchants and Fintechs - although as with all small teams, some flexibility will be required to work with other partners.

Client Marketing is a relatively new area for Visa in Europe and is an exciting and high-profile area to work in with the opportunity to make an impact working alongside the Account Execs for Issuers, Acquirers, Merchants and Fintechs.

Senior Manager Client Marketing will be based in Frankfurt and work directly with key Issuers, Acquirers, Merchants and Fintechs in Germany to identify mutual business opportunities, develop and implement marketing programs and measure results.

What We Expect Of You, Day To Day

• Conduct market assessment and identify marketing collaboration opportunities with key partners in Germany
• Develop individual engagement plans and strategies for each key Client, aligned with Client's and Visa business objectives
• Develop actionable Marketing proposals, leveraging Visa's many assets and own personal expertise (including but not limited to) research and data insights, payment trends, brand and sponsorship assets, creative origination, digital marketing solutions, local and global best practices).
• Lead development of B2B and B2B2C marketing strategies and plans that differentiate our commercial offerings, communicate value to our customers and lead to successful and measurable outcomes.
• Manage and prioritize the client marketing budgets to build and execute co-marketing plans for existing products and new product launches with issuers, acquirers and merchants targeted to drive Visa’s preference and market share by effectively selling in Marketing Value Added Services.
• Ensure that planned marketing activities align with key Visa priorities and client objectives and have well defined business and marketing KPIs.
• Manage the execution of client initiatives supported by Marketing Value in Kind budgets.
• Support RfPs and new business wins through marketing thought leadership and ideation.
• Optimise the value of Visa's sponsorship portfolio to deliver against Clients objectives.
• In collaboration with the Account Executives, engage directly with key Clients to develop strong working relationships ensuring a thorough understanding of their business.
• Develop and share co-marketing use cases and best practices, to guide and inspire Clients and the wider Visa organisation
• Where needed, manage and/or brief creative, media, and/or third-party agencies and suppliers to ensure delivery of marketing programs.
• Manage budget, forecasts, production and campaign tracking in collaboration with Clients and third-party suppliers.
• Recognize latest consumer & industry trends and innovate to develop new marketing strategies
• Develop innovative, new to Visa ways of delivering value to clients

Qualifications

What we’re after

• Extensive experience working in a client marketing or product marketing function, ideally within payment industry
• Educated to degree level or equivalent professional experience
• Proven track record in building and maintaining strong client relationships or successful launch of payment products in the market
• Ability to collaborate with and influence multiple stakeholders internally (matrix, global organization) and externally (Clients).
• Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics) and digital marketing experience.
• Excellent project management skills and attention to detail
• Experienced with engaging and presenting with impact to senior decision makers
• Advertising and media agency management skills.
• Solid digital marketing experience incl. working Data and Insights
• Proven experience in management significant budgets
• Excellent oral and written communication skills
• Good understanding of Visa and the payments eco-system is a plus
• Experience working on loyalty programs is a plus
• A great team member who adds energy, ideas and fun to our team and corporate culture
• Flexibility - role will involve some travel
• Fluent German and English is a must
  

Additional InformationVisa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Job Number: REF000604W