Marketing Manager

Role

OpenTable is seeking a marketing manager to own and drive B2B and B2C marketing efforts in Germany. OpenTable is the largest diner and restaurant network in the world. Our mission is to help experience the world through dining, and we think that is delicious!

We are seeking an experienced and strategic individual to join OpenTable’s global marketing team to lead our growth in Germany. We are looking for a passionate, experienced marketer to focus on driving B2C growth and B2B customer acquisition and retention with a heavy focus on top markets (Berlin, Munich, Hamburg and Frankfurt). This role offers the opportunity to help drive a world-class marketing strategy for the world’s leading restaurant reservations provider. The right person for this role is a team player, very organized and hands-on, and is passionate about the restaurant industry!

Responsibilities

B2B

• Work closely with our VP of Global Sales and Services and local sales team as well as our international marketing team based in Europe to roll out B2B marketing strategies and tactics
• Drive B2B acquisition and growth efforts across multiple channels including website, blog, advertising, email, events/trade shows, partnerships and integrated campaigns; drive and execute local campaigns and localized global campaigns
• Partner with product marketing team to develop go-to-market strategy and plans for various rollouts across Germany; be the voice of the German market for our product team
• Monitor and track performance, make recommendations, and adjust campaign tactics based on quantitative and qualitative data; establish testing strategies to optimize programs and performance
• Collaborate with external partners to secure sponsorship deals to enable and amplify consumer marketing campaigns
• Work in tandem with local sales leads to collect and promote customer stories as well as generate market-specific materials
• Track and monitor brand health within the local competitive set and make recommendations to partners based on data.

B2C

• Drive B2C marketing strategy and execution across Germany, partnering with our Europe and US marketing teams to drive and adapt marketing strategies and content for Germany
• Support the Business Development team on the acquisition of Affiliate partnerships
• Serve as key point of coordination for B2C growth marketing in concert with our Europe and US marketing teams as well as product and sales

Requirements

• BA/BS degree required
• English and German language fluency required
• 6-9 years of work experience focused in digital marketing, preferably for a technology company
• Some familiarity with the German dining scene and restaurant industry preferred
• A passion for the restaurant business and hospitality
• Efficient, highly productive multitasker; self-motivated and flexible; thrives in an entrepreneurial and collaborative environment
• Experience working across teams and markets, as well as partnering with multiple stakeholders
• Strong analytical skills and ability to use data to build and refine marketing plans
• Outstanding project management skills, including an ability to take inputs from a variety of internal and external sources and maintain up-to-date documentation
• Comfortable with marketing and sales technology platforms (Eloqua/Marketo; SalesForce), with the proven ability to learn new tools quickly
• Excellent communication, presentation, and interpersonal skills
• Adobe Creative Suite experience a plus
• Highly organized with the ability to identify and optimize processes

About OpenTable

OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTable’s software seats more than 1 billion people per year and helps more than 60,000 restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximise revenue.

Since its inception in 1998, OpenTable has seated more than 2 billion diners in over 80 countries. The Company is headquartered in San Francisco, California, and the OpenTable service is available throughout the United States, as well as in Canada, Germany, Japan, Mexico, the UK and many more locations.

As an employee of OpenTable, you will be part of a global network that includes OpenTable and KAYAK’s portfolio of meta-search brands including momondo, Cheapflights, Swoodoo, checkfelix and Mundi. Many employees are dedicated to one brand, but we all have the benefit of using each other’s strengths and insights. Together, we’re able to help people experience the world through dining and travel.

Diversity and Inclusion at OpenTable/ KAYAK

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more innovative ideas, products, services, and better business outcomes for our partners. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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