Marketing and Communication Expert DACH

Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems. Markem-Imaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes.

Markem-Imaje is a trusted global manufacturer of product identification and traceability solutions. Our connected solutions help manufacturers to reduce waste, increase efficiency, achieve compliance and protect their brand.

We offer the most complete range of market-leading marking and coding systems along with software, services and consumable solutions so you can streamline all your printing needs from one supplier.

The Role

Markem-Imaje is looking for a Marketing Expert who will coordinate all operational marketing activities in the DACH zone (Germany, Austria and Switzerland)

You’ll have an opportunity to make Markem-Imaje brand more visible on the DACH market and support the sales strategy and the sales teams to accelerate the business grow.

What you will do:

• Generation: implement global campaigns, promote them amongst the sales team, ensure proper customers and prospects segmentation and targeting, track ROI. Bring innovative ideas to generate additional leads in key markets with local campaigns, track and measure ROI. Coordinate and work closely with our telemarketing agency to align the activities and get the best return on investment. Close collaboration with the Zone Sales Manager to align the marketing & sales activities and get the strongest impact
• Organize events: define the annual events calendar, including innovation summits with customers, tradeshows and other types of events. Events preparation, on-site support, set the success criteria & KPI’s, track and report ROI
• Internal Communication: develop internal communications to the DACH employees. Ensure a proper relay of all global information under various formats and using different channels (Webinars, intranet, emails, meetings, TV screens, etc.)
• External Communications: closely collaborate with the global communications team to ensure adequate press coverage & press activity in the zone
• Product Launches: Play a key role in the new product launches and phase out. Work with the Product Marketing and Category Marketing team to ensure your zones feedbacks and requirements are considered for future developments
• Annual marketing plan aligned with the company’s strategy and sales initiatives
• Budget management
• Data management: work with the sales team to ensure always up-to-date customer segmentation, installed base, contacts and competitor information

What you need to have:

• Minimum Bachelor’s Degree in Sales/Marketing or related discipline
• 6 plus years’ experience in operational marketing
• Strong leadership & influential skills. Capacity to work in teams, collaborative approach
• Project management skills
• Strong analytical skills
• Very good written and verbal communication skills
• Salesforce and Pardot tools knowledge (or any other lead generation tool)
• Master Digital tools
• Sales experience and product knowledge is a plus
• Native German and fluent English. French will be a nice to have.

What we offer:

• Growth Opportunities within international environment
• Bonus scheme
• Pension scheme all except working students
• Commission scheme
• Performance based yearly merit increase
• FlexiWork policy
• Onsite parking & well accessible office by public transport
• Lovely kitchen for self-catering
• Weekly fruit basket
• Job bike

You’ll only be the right candidate if you are aligned to our values and culture:

• Collaborative entrepreneurial spirit
• Winning through customers
• High ethical standards, openness and trust
• Expectations for results
• Respect and value people

If you believe you match our values and have the experience we’re looking for, then apply! We can’t wait to hear from you.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, age and genetic information.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

This position may be located in: EMEA : Germany : Stuttgart : Stuttgart

Sub Division : Other Business Functions

Job Requisition ID : 48202

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