Head of Brand & Marketing (w/m/d) in Climate-Tech

le contenu du travail

Why Now?

Buildings are the largest energy consumers in Europe, making them CO₂ monsters. They account for 40% of our energy usage, causing 36% of all EU CO₂ emissions. That’s why the decarbonization of buildings is essential for a sustainable future.

Why Us?

At VARM, we are pushing insulation forward. We help our customers save up to 50% on their heating costs and decrease their CO₂ emissions. To scale insulation, we just closed a strong Seed Round with top-tier investors. Join our mission now to change an entire industry for good.

Our Goal?

Becoming Europe’s insulation champion and insulate 1 million houses over the next 10 years! Now is your chance to be part of our vision. Join us in building a market-leading company in the climate sector. Unf*ck the planet with us and actively contribute to slashing CO₂ emissions from buildings.

Tasks

The three biggest challenges in the first year:

• You turn the VARM brand into a true love brand
• You set up efficient and sustainable marketing campaigns, which generate predictable lead flow
• You develop and implement creative ways and strategies that require out of the box thinking
  

Be the driving force behind our brand and marketing efforts. This is a rare opportunity for a bold and ambitious marketer to revolutionize the insulation industry by taking full ownership of marketing, communication and brand at VARM.

• You take full ownership in developing and evolving our brand
• You set up and implement innovative marketing strategies and campaigns to ensure a cohesive and powerful brand message
• You define and oversee the marketing budget to ensure efficient and effective use of resources and track key performance indicators (KPIs) to measure success
• You enhance our digital presence through innovative online and offline marketing strategies, social media engagement and strong relationships to promote the VARM brand
  

Requirements

• If you have been part of a successful brand launch or thrived in a high-paced marketing department of a startup / scaleup, this is your chance and we want to hear from you
• You have a proven track record in successful brand and marketing campaigns
• You are a creative thinker / trendsetter with a direct style of communication
• You have a strong ability to present complex ideas convincingly and are a team player who thrives in a dynamic, fast-paced environment
• You are passionate about contributing to our goal of energy-efficient buildings and a sustainable future
  

Benefits

• Competitive compensation package: We will offer you a mix of cash and stock options based on your appetite for upside
• Be part of our core-team, building in a super-hot phase of an early-stage climate-tech startup
• Make an impact at VARM: Shape our culture and the way we work and collabore together. Nothing is set in stone - you have a direct impact, while we are growing and building together
• Make an impact on the earth: Do you want to make a difference in the fight against climate change? Become part of the solution and actively shape the energy transition
• Onsite first, but hybrid work keeps us flexible: We believe that in-person collaboration is an integral part of working together, but offer flexibility for remote working
• Grow with us: We take your personal development seriously, which includes being mentored and challenged in regular founder feedback sessions
• Start–up culture: We offer you hybrid work, training, team events, and a great office setup in the heart of Kreuzberg
• Financial Benefits: Apart from a competitive salary, we offer meal vouchers, subsidies for mobility solutions, tax-free benefits and discounted fitness programs
• Diversity & Inclusion: We value diversity and welcome people from all backgrounds
  

Your way to us:

• You apply directly or through the job ad on our website
• We will talk over the phone for a quick 30 mins. Chat
• We will have a in-person chat and conduct a case-study with you
• You will receive a pre-signed employment contract
• Welcome to VARM
  

Interested? — Apply now!

If you are looking for a deeply rewarding and challenging position in a dynamic climate-tech startup, we want to hear from you.

Recruiting is at our heart - You will get an answer from us within 72 hours